Complete Digital Marketing Infrastructure for RTO

Digital Marketing Setup – Tracking, Ads, Video & Web Optimisation for Registered training organisation

We are Oxford College of Health & Technology, a newly registered Australian RTO providing nationally recognised, affordable training in aged care, disability support, and early childhood education.

We’ve already completed the basic digital setup including:

Google Analytics (GA4)

Google Search Console

Google Business Profile

We also have a freelancer managing SEO, backlinks, and social media posts.
We are now seeking a second freelancer to help complete the rest of our digital marketing infrastructure — covering conversion tracking, ad campaigns, video content, and basic website edits.

Freelancer must read the full ad to fully understand the scope of work required.

Scope of Work – One-Time Setup (with Optional Ongoing Work)
1. Audit & Refinement
Review GA4 and Search Console setup for completeness

Revise website on-page SEO and content formatting

Tidy sitemap and robots.txt (if needed)

2. Conversion Tracking & Integrations
Set up Google Tag Manager with:

Contact form conversion tracking

Phone click tracking (if feasible)

Set up Meta (Facebook/Instagram) Pixel + Events Manager

Link all platforms: GA4, Tag Manager, Meta Ads, Google Ads

3. Ad Campaign Setup
Create and launch a basic Google Search Ad campaign (1–2 ad groups)

Set up a Facebook/Instagram Ads campaign (audience targeting + linking)

Ensure conversion tracking is integrated with both platforms

4. Website Content & Layout Improvements (as required for future)
Improve homepage and course pages for tone, clarity, and structure

Add new sections if needed (e.g., FAQs, How to Apply, Why Choose Us)

Perform light formatting and layout tweaks in WordPress/Elementor

5. Branded Video Content
Create 2–3 short promotional videos (30–60 seconds each) for:

Facebook/Instagram Reels

YouTube Shorts

Website placement

Upload and optimise to YouTube (SEO titles, tags, descriptions)

6. Optional Enhancements
Implement schema markup / structured data

Recommend page speed, bounce rate, or mobile experience improvements

Identify toxic backlinks (optional only)

Deliverables:
Full one-time setup and campaign launch

Brief setup documentation or summary of completed work

Optional Loom-style walkthrough video

Quote for optional ongoing support (if needed later)

Ideal Freelancer:
Experienced in GA4, Tag Manager, Meta Ads, WordPress, and video editing

Familiar with small business or education/training sector preferred

Reliable, detail-oriented, and proactive in communication

Budget:
This is a one-time setup project with a flexible budget — under $500 AUD total. (with Optional Ongoing Work)
Please provide either:

A bundled quote
or

An itemised breakdown by task (tracking, ads, video, website)

Timeline:
We’d like everything completed within 7–10 days of hire.
Videos and ads should be ready to go immediately after setup.

To Apply:
Share a short introduction and relevant past work

Confirm your availability + quote (itemised or bundled)