Competitor Analysis Document for eCommerce New Build

We are building a new eCommerce website.
We need to present to the company why they need a new website.

We need to show some data to back up the new website launch.

We have many competitor websites to compare.

We need to show the following in the document.

1. Traffic
2. Keywords
3. Our comparison

Please make a bidding if you have experience in creating such document. Thank you.