Competition Analysis for SEO Improvement

Please read the entire project description before bidding. I am not looking for a sales pitch. I need to know SPECIFICALLY what they are doing that I am not, or what they are doing that is better than what I am doing.

I'm seeking a skilled SEO expert to conduct a thorough analysis of why two specific websites are outranking mine. The analysis should encompass aspects such as SEO performance, content quality, and backlink strength.

My website: earphoneguy.com

Competitors: sheepdogmics.com & earphoneconnect.com

Again, I am looking for specifics:

-They do this. You need to do that. Etc..
-CPC
-Ad's


Ideal skills for this project include:
- SEO expertise
- Understanding of competitive analysis
- Content assessment capabilities
- Backlink analysis experience

Any prior experience with similar projects will be an added advantage. Please include your relevant experience in your proposal.