Boost Online Bookings for Beekeeping Workshops

I'm seeking an expert to enhance the online visibility and booking rates for my beekeeping workshops in France. These sessions cater primarily to tourists and locals interested in apiculture. Currently, I'm promoting these workshops through my own website and various travel booking platforms, but the response has been underwhelming.

Key Tasks:
- Increase online bookings through any kind of low-cost marketing for beekeeping experiences primarily and B&B accommodation as secondary objective
- Generate more inquiries and contacts
- Optimize my website to drive traffic in English. (French version may follow)
- Optimize SEO so that we reduce reliance on travel booking sites as they are expensive

Ideal Skills and Experience:
- Proven track record in online promotion and booking optimization
- Experience with travel-related marketing
- Ability to work smart and generate the maximum benefits for small investments; we are a small business needing help, not Apple.