AUDIT website/probably reinstall Wordpress/FULL on page SEO

Job ID: 32569739

Budget: $30 – $250 USD

Please do not Bid on the job if you do not read all the posting.
Not considering offers that not read all the task needed.

Here is a list of some items I saw when I was doing an audit on the site:

Wordpress backend may have be updated, since I was trying to fix the Missing H1 issue, the pages were adding additional content that was duplicate. With that being said, I would suggest to backup the files on the server and the database associated with Wordpress, just in case if you decide to update Wordpress, we still have a backup of the original site. I have seen this time and time again, once you update Wordpress in the backend, 9 times out of 10, the site will likely not display correctly.
Now with the critical issues on the site (pages 404ing), I think that you need to set up redirects for the those URLs. i know that Yoast premium can do that, but may I have to pay. However, there are free plug-ins to set up redirects. https://wordpress.org/plugins/redirection/ I need that you update the Wordpress first before installing new plugins. Doing this will solve those issues once you run the crawl.

I just have added an XML sitemap to the server. Here is the link. http://www.nobodycollisionparts.com/sitemap.xml

In my opinion website needs:
Perform site crawl
Fix all described issues
Keyword research
Competitors analysis
Add new pages to our products
Sitemap
Meta data
Yoast premium install
Change contents of products(I provide)
Indexation
Google console
Optimization of all the images and titles.
change images of main page
Add images to the products
Finally perform again the audit,the check all issues are fixed
New images.

Keep on mind the following information:
We are focused to sell used or second hand”auto body parts” OEM,that means that are original parts.
Not aftermarket,not a replacement car part,not auto body parts from China

Our main competitors,are the companies selling this Chinese auto body parts,that googling those are like:
“Aftermarket auto body parts”
Collision car parts
Replacement auto parts
Auto body parts in Phoenix

Till my knowledge the main competitors on this in our city are:
Certifit
Auto fit
KT auto body parts


Other competitors locally are the :
Auto recyclers
Auto dismantlers
Junk yards
Auto wrecking
Auto wreckers
Wrecking yard
Car dismantling
Examples:”Arizona auto parts”
“Pick a part”
“payless auto parts”
“all Japanese auto parts”

Nationwide:
Car-part.com
Rockauto
Partsgeek

Products that need keyword research are:
Car headlights
OEM car headlights
Used OEM car headlights
Car headlights replacement
Car headlights aftermarket

The same for all following products:

Car impact bar
Aluminum impact bar
Front bumper reinforcement
Car bumpers
Chrome bumpers
Car doors
Car hood,metal and aluminum
Radiator support
Car Grilles
Car grills
Radiators
Intercoolers
Fenders.

We sell parts for.all makes and models,but focused to late models.
Lexus,Acura,Infiniti,Mercedes benz,Bmw,Land Rover,Range Rover,vw,audi,Fiat,Volvo,ford,Cadillac,Gmc,Lincoln,Chevy,gmc,Dodge,Chrysler,Jeep,Toyota,Nissan,Honda,subaru,Mazda,Tesla,Mitsubishi,Kia,Hyundai
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