Strategic Website Copywriting for NPower

Job ID: 39912447

Budget: ₹100 – ₹400 INR

Job Title: Website Copywriter for Industrial Machinery Brand (NPower)

Project Type: One-time project — potential for ongoing collaboration

Pricing: Per-page / word-count based (to be discussed)
Category: Copywriting, Website Content, SEO Writing

About Us

We are NPower, an Indian engineering and industrial machinery manufacturer known for precision, reliability, and innovation. Our machines are trusted across India and abroad for their superior build quality and performance.
We are currently revamping our entire website — not just visually, but also in the way our brand communicates its story, products, and value to customers.

What We’re Looking For

We’re looking for a strategic website copywriter who doesn’t just write words, but understands the psychology of persuasion and structure of high-converting copy.
Someone who can turn technical products into clear, confident, and compelling messaging that resonates with industrial buyers, distributors, and partners.

Scope of Work

Write SEO-optimized website copy for:


Homepage


Product pages (around 5–8 products)


About page


Blog articles (2–3 posts around industrial insights / machine maintenance / best practices)


Each page must follow a clear copywriting framework — e.g., AIDA, PAS, or StoryBrand — and connect emotionally while maintaining a professional, B2B tone.


Collaborate directly with our marketing lead (we’ll provide direction, brand voice, structure, and key inputs).


Integrate keywords naturally for search optimization (we’ll provide keyword list if needed).


Deliver content in Google Docs or Notion for easy review and iteration.



Requirements

Proven experience writing website copy for B2B or industrial / manufacturing brands


Strong understanding of copywriting frameworks (AIDA, PAS, Problem-Agitate-Solve, 4Ps, etc.)


Ability to simplify technical concepts for easy understanding


Basic SEO knowledge — headings, keyword density, internal linking, meta descriptions


Excellent command of English and storytelling


Responsive, open to feedback, and structured in communication



Nice to Have

Experience writing for engineering, hardware, or machinery brands


Understanding of industrial buyer psychology


Basic familiarity with WordPress / Webflow / Notion workflows



Compensation

We’ll discuss a per-page or per-word pricing model, based on complexity and quality.
This is a paid trial project, and high-performing writers may be retained for ongoing blog and product content work.

How to Apply

Please share:

Your portfolio or 2–3 relevant website copy samples


A short note on your approach to writing structured, persuasive copy


Your per-page or per-word rate