Keyword Research
Budget: ₹600 – ₹1,500 INR
Project Overview:
Project 1 – Competitive Analysis and Keyword Research
Project 2 – Information Architecture Planning
Project 3 – Website Audit Documentation
Project 4 – Inbound Links
Project 5 – Marketing Plan
The overall/collective objective of these projects will be to generate business and build a subscriber list.
Engagement in the process to tie search engine optimization (SEO) efforts to your business objectives
Understanding of competitive landscape. The inclusion of search and keyword research in marketing initiatives
Kickstart to SEO Projects:
online business needs to be promoted for which you require a website to be created with content and link it with the search engine. target your audience using keywords and campaigns and achieve your goals.
project involves creating a website or using an existing website to work on the concepts of digital marketing.
Define your venture. (Explain your business that you own or work for)
Who is your target audience,s know whom you would be targeting and why)
How can digital marketing help your venture? (How do you think digital marketing would help you in branding or promoting your business?)
What are the keywords that you need to focus on? (List the keywords that you would use for SEO (free) and PPC (paid) targeting)
you are requested to have a website/blog post which implements the concepts of PPC.
You need to populate the content based on products and services or blogs provided to the users and set lead capture using the Contact Us page. Register your website on Webmaster tools and verify ownership so that the search engine authorizes your website. Ensure Sitemap.xml is integrated and submit to Webmaster so that the search engine crawlers can crawl your website.
SEO and keyword research:
Ensuring on-page and off-page optimization of the content
Defining SEO tags such as Title, Meta Description, H1 Tag, Image Alt Tags, etc.
Conducting keyword research and analyzing the business site
Performing competitor analysis to finalize target keywords
Suggested Tools but Not Mandatory:
Website Designing
Free – Google Site, Zoho, Wix, Blogger
Paid – WordPress, Weebly, or any of your choice
Sitemap - https://www.xml-sitemaps.com/
Competitor Analysis Tool (Free at few instances) –
SEMRush, KeywordCompetitor
Project Duration:
immidiate
Keyword Research
Project Duration:
research keywords and group them into logical categories
Project Overview:
Create a list of keywords and categorize them logically which would
help you in completing the rest of the task for your website.
Project Task:
Using the Keyword Planner, do initial research on keywords that encompass your target services.
Start by developing an initial list of at least 100 keywords (not mandatory), and then make your decisions about how to group your keywords into logical categories. You should document your strategy and process for doing the research and show all the factors that contribute to your decisions.
Explain your thinking as fully as possible.
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), develop a spreadsheet list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website. Use five to seven primary keywords for the major categories that you will use to group your products.
NOTE: You will apply your keywords to all other parts of this project.
Suggested Tools but Not Mandatory:
Keyword Analysis Tools
Free - Google Keyword Planner, Google Correlate, WordStream Free Keyword Tool
Partially Paid - Keyword In, KWFinder, SEO Chat Suggestion Keyword Finder
Paid – Soovle, Wordtracker Scout, Keyword Tool
Competitor Analysis Tool (Paid) – Spyfu, SEMRush, QuickSprout, KeywordCompetitor
Reporting and Analysis:
Your report would include the following:
The list of keywords that you developed for your website
List of categories and their keywords
The strategy and process for researching
Primary key from each category
Project 1 – Competitive Analysis and Keyword Research
Project 2 – Information Architecture Planning
Project 3 – Website Audit Documentation
Project 4 – Inbound Links
Project 5 – Marketing Plan
The overall/collective objective of these projects will be to generate business and build a subscriber list.
Engagement in the process to tie search engine optimization (SEO) efforts to your business objectives
Understanding of competitive landscape. The inclusion of search and keyword research in marketing initiatives
Kickstart to SEO Projects:
online business needs to be promoted for which you require a website to be created with content and link it with the search engine. target your audience using keywords and campaigns and achieve your goals.
project involves creating a website or using an existing website to work on the concepts of digital marketing.
Define your venture. (Explain your business that you own or work for)
Who is your target audience,s know whom you would be targeting and why)
How can digital marketing help your venture? (How do you think digital marketing would help you in branding or promoting your business?)
What are the keywords that you need to focus on? (List the keywords that you would use for SEO (free) and PPC (paid) targeting)
you are requested to have a website/blog post which implements the concepts of PPC.
You need to populate the content based on products and services or blogs provided to the users and set lead capture using the Contact Us page. Register your website on Webmaster tools and verify ownership so that the search engine authorizes your website. Ensure Sitemap.xml is integrated and submit to Webmaster so that the search engine crawlers can crawl your website.
SEO and keyword research:
Ensuring on-page and off-page optimization of the content
Defining SEO tags such as Title, Meta Description, H1 Tag, Image Alt Tags, etc.
Conducting keyword research and analyzing the business site
Performing competitor analysis to finalize target keywords
Suggested Tools but Not Mandatory:
Website Designing
Free – Google Site, Zoho, Wix, Blogger
Paid – WordPress, Weebly, or any of your choice
Sitemap - https://www.xml-sitemaps.com/
Competitor Analysis Tool (Free at few instances) –
SEMRush, KeywordCompetitor
Project Duration:
immidiate
Keyword Research
Project Duration:
research keywords and group them into logical categories
Project Overview:
Create a list of keywords and categorize them logically which would
help you in completing the rest of the task for your website.
Project Task:
Using the Keyword Planner, do initial research on keywords that encompass your target services.
Start by developing an initial list of at least 100 keywords (not mandatory), and then make your decisions about how to group your keywords into logical categories. You should document your strategy and process for doing the research and show all the factors that contribute to your decisions.
Explain your thinking as fully as possible.
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), develop a spreadsheet list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website. Use five to seven primary keywords for the major categories that you will use to group your products.
NOTE: You will apply your keywords to all other parts of this project.
Suggested Tools but Not Mandatory:
Keyword Analysis Tools
Free - Google Keyword Planner, Google Correlate, WordStream Free Keyword Tool
Partially Paid - Keyword In, KWFinder, SEO Chat Suggestion Keyword Finder
Paid – Soovle, Wordtracker Scout, Keyword Tool
Competitor Analysis Tool (Paid) – Spyfu, SEMRush, QuickSprout, KeywordCompetitor
Reporting and Analysis:
Your report would include the following:
The list of keywords that you developed for your website
List of categories and their keywords
The strategy and process for researching
Primary key from each category