Auto Detailing Service Menu Revamp

Job ID: 40065046

Budget: $30 – $250 USD

I’m looking for a strategist/copywriter to re-architect and rewrite my entire service menu for a high-end auto detailing business.

This project is strategy + copy only.
You will not edit anything inside my app or website — I will implement the final structure myself via an admin panel.

Your job is to design a decision-driven service menu that is:
• Clear and premium for customers
• SEO-optimized for my website
• ASO-optimized for my mobile app



Context

I currently have a full service menu live inside my app. I will provide:
• Screenshots / exports of my current services
• Existing pricing ranges
• Current tier structure
• Target services I want to emphasize

Your role is to analyze what exists and rebuild it properly, not just rewrite text.



Scope of Work

You will:
• Re-architect the service menu using Good / Better / Best hierarchy
• Rename services and tiers where needed
• Rewrite descriptions to focus on outcomes and value
• Naturally integrate SEO + ASO keywords without sounding stuffed or robotic
• Optimize wording so services perform well in:
• Google search (SEO)
• App service listings & in-app search (ASO)
• Define add-on positioning (what’s core vs optional)
• Reduce customer confusion and price resistance

This is not basic SEO copywriting and not generic descriptions.



SEO + ASO REQUIREMENTS (Important)

Each service description must:
• Include primary and secondary keywords relevant to:
• Auto detailing
• Interior detailing
• Exterior detailing
• Ceramic coating
• Paint correction
• Be written in natural language suitable for both:
• Website pages
• Mobile app service listings
• Avoid keyword stuffing or unnatural phrasing
• Be structured so keywords appear:
• In service titles
• In the first 1–2 sentences
• Naturally throughout the description

If you have experience writing for apps or marketplaces, that is a major plus.



What the Menu Must Do
• Make the “right” option feel obvious
• Reduce explanation during booking
• Increase average ticket without aggressive upselling
• Rank well in search and app discovery
• Sound confident, premium, and intentional

No filler language.
No discount framing.
No checklist-style copy.



Deliverables

Final delivery should be a structured document containing:
• Final service names (SEO & ASO friendly)
• Tier hierarchy with rationale
• Polished service descriptions with embedded keywords
• Add-on positioning and wording
• Notes explaining keyword strategy and placement

This document will be used to update my app and website directly.



Who This Is For

This project is for someone experienced in:
• Service-based pricing psychology
• SEO writing for local services
• ASO-friendly copy for apps
• Premium service positioning

If your work is limited to blogs or ads only, this is not a fit.



Budget

$150–$300 USD
Paying for strategy + keyword intelligence, not just writing.



To Apply

Please include:
• Examples of SEO-optimized service pages or menus
• Any experience with ASO or app-based service listings
• Brief explanation of how you balance keywords with conversion
• Confirmation you are comfortable delivering this as a document only



Final Note

This menu will define:
• How customers choose services
• How much they spend
• How my business appears in search and app discovery

I’m looking for clarity, hierarchy, authority — and search performance.