SEO Strategy to Boost Rankings
Budget: $750 – $1,500 AUD
Website SEO Audit & Optimisation Project
Business: [Materials Handling Solutions (MHS Perth)](https://materialhandlingequipment.com.au)
Location: Perth, Western Australia
Industry: Industrial Equipment / Materials Handling / Safety Products
Project Overview
We’re seeking an experienced SEO professional or agency to **audit our existing website** and develop a **clear, actionable SEO strategy** that will deliver measurable improvements in rankings, traffic, and conversions.
Our site currently ranks for a broad range of industrial and materials-handling products (e.g. vacuum lifters, jib cranes, forklift attachments, trolleys, and safety barriers), but it needs a full technical clean-up, improved structure, and a targeted content strategy to maximise organic performance.
What We’re Looking For
The successful applicant must be able to:
* Conduct a **comprehensive SEO audit** — including technical, on-page, off-page, and performance factors.
* Identify **errors, gaps, and missed opportunities** in the current site structure and content.
* Create a **detailed step-by-step action plan** to optimise the website and improve SEO performance.
* Develop a **long-term SEO roadmap** — including keyword strategy, content plan, backlink opportunities, and ongoing performance tracking.
* Provide **before-and-after examples** of past SEO projects showing measurable results (keyword ranking improvements, traffic growth, conversion metrics, etc.).
* Support all recommendations with **data and reasoning** — not generic advice.
Deliverables
1. Full SEO Audit Report
* Technical site health analysis
* Page speed and mobile performance
* Content and keyword gap analysis
* Competitor comparison
2. 90-Day SEO Action Plan
* Clear, prioritised steps to improve rankings and performance
* Estimated impact and timeline for each action
* Integration plan for ongoing optimisation
3. SEO Strategy Proposal
* Keyword targeting map (short-, mid-, and long-tail)
* On-page SEO recommendations
* Link-building and outreach plan
* Content creation roadmap (blog, product pages, landing pages)
4. Reporting Framework
* Recommended KPIs and tools to monitor results
Applicant Requirements
* Proven track record with **Australian businesses or eCommerce sites**
* Experience with **industrial, B2B, or manufacturing sectors** preferred
* Advanced skills in Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools
* Strong communication and documentation skills
* Must provide **past client examples** showing before-and-after metrics and real-world results
How to Apply
Please include the following in your proposal:
1. A short introduction about you or your agency.
2. Outline of how you would approach the SEO audit and strategy for [materialhandlingequipment.com.au](https://materialhandlingequipment.com.au).
3. Links or screenshots of **previous successful projects** (before-and-after SEO performance).
4. Your **estimated cost and timeline** to deliver the audit and strategy plan.
Business: [Materials Handling Solutions (MHS Perth)](https://materialhandlingequipment.com.au)
Location: Perth, Western Australia
Industry: Industrial Equipment / Materials Handling / Safety Products
Project Overview
We’re seeking an experienced SEO professional or agency to **audit our existing website** and develop a **clear, actionable SEO strategy** that will deliver measurable improvements in rankings, traffic, and conversions.
Our site currently ranks for a broad range of industrial and materials-handling products (e.g. vacuum lifters, jib cranes, forklift attachments, trolleys, and safety barriers), but it needs a full technical clean-up, improved structure, and a targeted content strategy to maximise organic performance.
What We’re Looking For
The successful applicant must be able to:
* Conduct a **comprehensive SEO audit** — including technical, on-page, off-page, and performance factors.
* Identify **errors, gaps, and missed opportunities** in the current site structure and content.
* Create a **detailed step-by-step action plan** to optimise the website and improve SEO performance.
* Develop a **long-term SEO roadmap** — including keyword strategy, content plan, backlink opportunities, and ongoing performance tracking.
* Provide **before-and-after examples** of past SEO projects showing measurable results (keyword ranking improvements, traffic growth, conversion metrics, etc.).
* Support all recommendations with **data and reasoning** — not generic advice.
Deliverables
1. Full SEO Audit Report
* Technical site health analysis
* Page speed and mobile performance
* Content and keyword gap analysis
* Competitor comparison
2. 90-Day SEO Action Plan
* Clear, prioritised steps to improve rankings and performance
* Estimated impact and timeline for each action
* Integration plan for ongoing optimisation
3. SEO Strategy Proposal
* Keyword targeting map (short-, mid-, and long-tail)
* On-page SEO recommendations
* Link-building and outreach plan
* Content creation roadmap (blog, product pages, landing pages)
4. Reporting Framework
* Recommended KPIs and tools to monitor results
Applicant Requirements
* Proven track record with **Australian businesses or eCommerce sites**
* Experience with **industrial, B2B, or manufacturing sectors** preferred
* Advanced skills in Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools
* Strong communication and documentation skills
* Must provide **past client examples** showing before-and-after metrics and real-world results
How to Apply
Please include the following in your proposal:
1. A short introduction about you or your agency.
2. Outline of how you would approach the SEO audit and strategy for [materialhandlingequipment.com.au](https://materialhandlingequipment.com.au).
3. Links or screenshots of **previous successful projects** (before-and-after SEO performance).
4. Your **estimated cost and timeline** to deliver the audit and strategy plan.