SEO Ranking Root Cause Analysis

My ten-year-old website slipped hard in Google after a recent “SEO makeover.” I handled content myself, but the external link building the previous consultant did worries me. Traffic is down noticeably and leads almost disappeared, yet my own backlink checkers show no broken or toxic links.

I’m looking for a seasoned SEO brain—someone who has been around since pre-Penguin days and also understands the code side (schema, hreflang, Core Web Vitals, server logs, redirects, the works). What I need is a clear diagnosis, not implementation: walk through the site, spot exactly what sent the rankings south, and explain how to reverse it. If the issue hides in link quality, indexing problems, disavow missteps, crawl budget, or a technical oversight, I want to know precisely where and why.

Deliverable
• A concise audit report (PDF or shared doc) pinpointing the root cause, supported by data screenshots or log extracts.
• 30-minute call or screencast to clarify findings and next steps.

Once I have the explanation, I’ll handle the fixes myself; your job ends at insight. If that sounds like your wheelhouse, let’s talk.