SEO Enhancement for Articles

I'm looking to improve the SEO of some existing internet articles to promote awareness, primarily on Google search.

Key Objectives:
- Increase visibility on Google search
- Improve overall article SEO

I'm open to suggestions on which aspects of SEO would be most beneficial, whether it's keyword optimization, meta tags, or internal linking.

Ideal Skills and Experience:
- Proven track record in SEO
- Expertise in Google search algorithms
- Experience with content optimization
- Strong analytical skills to measure success

Please share your relevant experience and approach.