Regional Onsite SEO Boost

I’m looking to drive a noticeable uptick in qualified traffic by tightening every on-page signal and sharpening our local presence across the entire state. The site already contains solid product and service pages, yet they haven’t been fully leveraged for regional intent.

Your first task will be a thorough onsite audit to uncover technical gaps, thin metadata, and missed internal-link opportunities. From there I need each page completely optimised—titles, headers, alt text, page speed, structured data, the works—so that Google immediately understands both relevance and geography. If strategic state-level landing pages are required, feel free to recommend or build them.

Local SEO plays an equal role. I want our Google Business Profile tightened up, citations cleaned or created, and absolute NAP consistency so we surface in map-pack results for every regional query we care about.

I’ll sign off when these items are complete:
• Audit report with prioritised fixes
• Live implementation of all on-page improvements
• Citation/GBP work list with access details
• Before-and-after ranking & Search Console traffic report

Let me know your workflow, favourite tools (Screaming Frog, Semrush, GSC, GBP Insights, etc.), and realistic turnaround. Past wins with state-level campaigns will stand out immediately.