Comprehensive Front-End Tracking & UX Analysis of Two Competitor Websites

We’re looking for a skilled freelancer to perform a front-end analysis of two competitor websites, focused on both technical tracking tools and user experience design.

You will inspect each site for marketing scripts, conversion tracking setups, user interface quality, performance, and conversion flow — all from the public browser view (no backend access).

Scope of Work:
Technical Tracking Analysis:
Identify active tracking tools/scripts:

Google Analytics (GA4 or UA), Google Ads conversion, Meta/Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, etc.

Detect usage of:

Google Tag Manager

UTM parameters

Event tracking (purchase, lead, add-to-cart, form submission)

Tools to use:

Wappalyzer, BuiltWith, Facebook Pixel Helper, Google Tag Assistant, Ghostery/uBlock Origin

Document each script’s purpose and whether conversion events are firing

Conversion Strategy Insights:
Identify Call-to-Actions (CTAs) used across pages

Type (buttons, banners, sticky elements, popups)

Frequency and placement

Clarity and persuasiveness

Evaluate conversion funnel visibility (e.g., checkout or sign-up flows)

UI/UX & Design Clarity:
Analyze visual hierarchy, layout consistency, responsiveness

Evaluate clarity of navigation, readability, mobile adaptation

Note anything that enhances or harms the user journey

Performance Analysis:
Measure page load speed and performance using tools like:

PageSpeed Insights, GTmetrix, or Lighthouse

Summarize any major performance bottlenecks

Deliverables:
Completed Excel or Google Sheet with all comparison metrics (template provided)

Screenshots of:

Active tracking events and tools

CTA examples

Key UX observations

Summary document highlighting:

Strengths/weaknesses of each site

Key competitive advantages we can adopt or improve upon

Requirements:
Solid understanding of tracking tools and marketing analytics

UX/UI evaluation experience (not just design taste — must explain impact)

Familiarity with PageSpeed, Lighthouse, browser dev tools

Bonus: Experience in CRO (Conversion Rate Optimization)

To Apply:
Please include:

Tools you’ll use for analysis

Sample of similar research you’ve done (if available)

Timeline and your approach