SEMrush SEO & Ads Overhaul

Our website already ranks for a handful of competitive keywords, yet the Domain Authority is stuck in the mid-20s and link growth has been inconsistent. I want a SEMrush-driven strategy that cleans up the existing profile, builds new high-value links (zero spam or automated blasts), and pushes DA past 40 over the next few months.

Here is what I need from you:
• A detailed audit in SEMrush covering on-page, off-page and technical factors, delivered with clear priority actions.
• A backlink plan that secures placements on real, relevant sites—guest posts, niche edits and digital PR—tracked in SEMrush and Google Search Console.
• Weekly progress snapshots so I can see link velocity, toxic score and DA movement.
• Social Media Optimisation across the major networks; craft and schedule posts, refine hashtags, and grow engagement so our social signals reinforce the SEO work.
• A tune-up of our active Google Ads campaigns: restructure ad groups, improve Quality Score, trim wasted spend and lower CPC while protecting conversion volume.

Acceptance criteria
1. No links from PBNs, comment spam or directories that fail SEMrush’s toxicity check.
2. DA shows measurable upward trend within the first six weeks.
3. Google Ads account passes an independent quality score audit with at least a 15 % lift.
4. Monthly report summarising KPIs, tasks completed, next-step recommendations.

Access to SEMrush Guru, Google Search Console, Google Analytics 4 and the Ads account will be provided after kickoff. If you have additional tools such as Ahrefs or Screaming Frog, feel free to use them—just capture everything in the shared reporting sheet so I can follow along.

Hit the ground running and show me a quick win or two in the first fortnight; the rest of the contract will flow from there.