SEMRush Lead Generation Plan

Job ID: 40462603

Budget: $25 – $50 USD

Our personal-injury law firm relies on a steady flow of qualified case leads, and I want SEMRush put to work to make that happen. I need a seasoned SEMRush user who can dive deep into the platform’s toolkit for keyword research, comprehensive site audits, and competitor analysis, then turn the insights into an actionable marketing roadmap.

The immediate success metric is simple: more signed-case enquiries. Once you have surfaced the high-value search terms and technical fixes, I’ll use your recommendations across Google, Bing, and even paid or organic social—whichever mix your data shows will convert best for our niche. Expect close collaboration with me on messaging and budget allocation so the campaign moves quickly from audit to execution.

Deliverables
• Keyword universe tailored to personal-injury intent (volume, competitiveness, SERP features)
• Full SEMRush site audit with prioritized technical fixes
• Competitor gap report highlighting content, backlinks, and ad spend opportunities
• 90-day action plan that links each finding to a lead-gen tactic, recommended channels, and KPIs