Full SEO Audit for Luxury Travel Websites

Technical SEO Specialist – Full Site Audit (Luxury Travel & Lifestyle Websites)

Job Description
We are seeking an experienced Technical SEO Specialist to conduct a comprehensive audit of two established luxury travel and lifestyle websites (10+ years old, content-rich, publishing daily).
Both sites contain extensive editorial content and high-quality imagery but are currently underperforming in organic search visibility.
This is a one-time technical audit project (not ongoing management). We require a detailed written report with prioritised action steps.
Scope of Work
The specialist will conduct a full technical SEO audit covering:
1. Crawlability & Indexing
Crawl analysis (Screaming Frog or similar)
Indexation review via Google Search Console
Coverage report analysis
Crawl budget assessment
Sitemap validation
Robots.txt review
Canonical tag validation
Redirect chains and loops
Orphaned pages identification
2. Technical Structure
URL structure evaluation
Duplicate content issues
Thin content flags
Tag/category archive assessment
Pagination issues
Internal linking structure
Breadcrumb schema validation
3. On-Page Technical SEO
H1/H2 structure issues
Meta title and description structure (not rewriting — structural review)
Image optimisation review (compression, WebP, lazy loading)
ALT tag coverage audit
Schema markup implementation (Article, Review, FAQ, Organization)
4. Performance & Core Web Vitals
PageSpeed Insights (mobile & desktop)
Core Web Vitals diagnostics
LCP, CLS, INP issues
Server response times
Hosting performance assessment
CDN evaluation (if applicable)
5. Authority & Off-Site Overview
Backlink profile overview (high-level)
Toxic backlink risk (if any)
Domain authority comparison against competitors
Deliverables Required
Full written audit report (PDF)
Clear prioritised action list:
Critical (Fix immediately)
Medium Priority
Optimisation opportunities
Estimated impact of each issue
Technical implementation recommendations for developers
60-minute walkthrough call to explain findings
No vague summaries. No templated reports.
We want specific, actionable diagnostics.
Required Experience
Minimum 5 years technical SEO experience
Demonstrated experience auditing content-heavy editorial sites
Experience with luxury / travel / media sites preferred
Advanced proficiency in:
Google Search Console
Screaming Frog
Ahrefs / SEMrush
Core Web Vitals diagnostics
Please provide:
2–3 example audit reports (sanitised)
Clear explanation of your audit methodology
Timeline for delivery