Performance Marketing Specialist

Cool, fast-paced and dynamic startup. If you are a foodie, solid performance marketer and a networker, then you just came to the right place.
Looking for a Performance marketing freelancer (potential longer collaboration) who can attain to the following:

• Identify Search engine optimization (SEO) and content opportunities based on ongoing audits, site analytics, user behavior, research, experience, and digital best practices.
• Develop and execute SEO and content strategies to dramatically improve organic traffic and conversion rates while addressing user needs.
• Measure SEO fluctuations and progress, including impact to conversion rates, visitor trends, etc., develop a set of standardized dashboards and reports.
• Work closely with Content & Community team to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
• Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
• Optimize ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Work closely with marketing lead to regularly review and optimize all advertising campaigns for positive ROAS
• Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

ENGLISH PROFICIENCY IS A MUST