Freelance Media Buyer / Digital Media Specialist

This is a remote working position for Lion & Lion Malaysia under the Media Performance Marketing Team.

Your main responsibilities are:
To plan and execute paid media campaigns.
Create and manage paid online marketing campaigns across different platforms (Facebook, Twitter, Instagram, Google Search, Yahoo, Bing, Display, YouTube, LinkedIn, etc.)
Set up campaigns in channels such as AdWords, YouTube, Kenshoo, Facebook and DoubleClick.
Day-to-day campaigns monitoring, tracking, reporting, and optimization.
Measure campaign performance through website analytics tools and provide actionable insights.
Optimize campaign accounts to achieve the best results and hit the target KPIs (Cost per Acquisition [CPA], Conversion Rate [CR], etc.)
Build and generate reports of campaign performance regularly, delivering recommendations through data.
Work with other teams in brainstorming, planning, execution, and reporting for all campaigns.
Define, develop, and deploy SEM and paid social best practices.
Keep up with trends in the digital marketing space, competitors activities and best practice.

Advanced Tools Knowledge:
GWI, Facebook audience insights, GA, FB Reach planner, YT Reach planner

Your profile:
At least 3 years experience in paid media marketing.
Available within reach during working hours 9.30AM - 630PM Malaysia timing (GMT).
Written and oral fluency in English is required.
Up to date on all digital marketing-related news.
Analytical, pro-active, structured, independent & self-driven.