Instagram Brand Promotion Reel
Budget: $30 – $250 USD
I want to turn a concise short-story concept into a snappy Instagram Reel that quietly sells my brand while keeping viewers entertained. The core objective is brand promotion, yet the reel should play first as a piece of narrative entertainment and second as subtle advertising.
Here is the brief in a nutshell:
• Format: Instagram Reel, 1080×1920, ideally 25–30 sec (I’m open to recommendations up to 60 sec if the story flow needs it).
• Story style: short story—no dance routines or comedy skits—so think mini narrative with a clear beginning, hook and payoff that ties back to the brand message at the end.
• Scope: concept refinement, scriptwriting, on-screen text or captions, motion graphics (where they add value), colour-grading, royalty-free music or SFX, and delivery of the final MP4 ready for upload.
I’ll supply brand guidelines, logo assets and any mandatory taglines as soon as we kick off. Feel free to pitch two or three storyline angles before locking the script; the more creative, the better, as long as the branding feels organic.
Acceptance criteria
1. Engaging story beats established in the first three seconds.
2. Brand name/logo appears seamlessly, no hard sell.
3. Final reel passes Instagram’s quality and copyright checks and is under the 90-second limit.
4. One round of revisions included for tweaks to pacing, text or colour grade.
Let me know what software you’ll cut in—Premiere Pro, Final Cut, DaVinci Resolve, CapCut, whichever suits you—as long as the end product is crisp and optimised for mobile. I’m ready to move quickly once we agree on the storyline.
Here is the brief in a nutshell:
• Format: Instagram Reel, 1080×1920, ideally 25–30 sec (I’m open to recommendations up to 60 sec if the story flow needs it).
• Story style: short story—no dance routines or comedy skits—so think mini narrative with a clear beginning, hook and payoff that ties back to the brand message at the end.
• Scope: concept refinement, scriptwriting, on-screen text or captions, motion graphics (where they add value), colour-grading, royalty-free music or SFX, and delivery of the final MP4 ready for upload.
I’ll supply brand guidelines, logo assets and any mandatory taglines as soon as we kick off. Feel free to pitch two or three storyline angles before locking the script; the more creative, the better, as long as the branding feels organic.
Acceptance criteria
1. Engaging story beats established in the first three seconds.
2. Brand name/logo appears seamlessly, no hard sell.
3. Final reel passes Instagram’s quality and copyright checks and is under the 90-second limit.
4. One round of revisions included for tweaks to pacing, text or colour grade.
Let me know what software you’ll cut in—Premiere Pro, Final Cut, DaVinci Resolve, CapCut, whichever suits you—as long as the end product is crisp and optimised for mobile. I’m ready to move quickly once we agree on the storyline.