Business planning.

Business planning mean intellectual process to achieve goal. Main point of planning is characteristics: universal process , primary function, conscious and mental process , flexibility, precise, forecasting is essential, list of alternatives, concerned with further, continuous process , objective activity, pequires decision process. Limitations is also important : uncertain future, expensive process , time consuming, planning is irrelevant, tends towards rigidity, uncertainity of external factors, incomplete information, restriction on employees creativity , use of faulty methods and also important process of planning: determination of objectives, clarifying planning premises, collection and analysis of information, preparation of alternative plan , evaluation of alternative, selection of the best alternative, formulation and evaluation of subsidiary plan, evaluation of plan