Marketing Operations & Reporting Specialist
Budget: $50 – $0 USD
Location: Remote
Contract Length: 3-6 months (with potential for extension)
Overview:
We are seeking an experienced Marketing Operations & Reporting professional to help us build comprehensive reporting systems and dashboards within Salesforce, Pardot, and Demandbase. You will work closely with our Sales Operations team to design and implement reporting that tracks marketing’s influence on the sales pipeline, including metrics like MQLs, SQLs, and marketing-influenced pipeline. Additionally, you will leverage Demandbase to provide enhanced insights into account engagement and intent data, helping us optimize our Account-Based Marketing (ABM) efforts. This contractor will support the creation of data-driven insights for Sales and our Executive Leadership Team (ELT).
Key Responsibilities:
Develop and Implement Marketing Reports & Dashboards:
Collaborate with Sales Ops and Marketing teams to build custom reports and dashboards in Salesforce, Pardot, and Demandbase.
Implement reporting that demonstrates marketing’s influence on pipeline, tracking campaign influence, MQLs, SQLs, and opportunity generation.
Provide real-time reporting on lead flow through the funnel and measure the success of marketing campaigns and ABM activities.
Integrate Demandbase Reporting:
Utilize Demandbase to track account engagement, intent data, and pipeline influence. Generate insights into which accounts are engaging with marketing campaigns, and how that influences pipeline creation and conversion rates.
Set up Demandbase reports to monitor high-intent accounts, website engagement, and campaign performance, aligning those insights with Salesforce and Pardot reporting.
Pipeline and Attribution Tracking:
Implement multi-touch attribution models in Salesforce and Pardot to measure marketing’s impact throughout the customer journey.
Integrate first-touch, last-touch, and multi-touch attribution models to show the cumulative influence of marketing and Demandbase-driven campaigns on pipeline and revenue.
Collaboration with Sales Operations:
Work with Sales Ops to ensure seamless integration of Demandbase, Salesforce, and Pardot data for accurate reporting across systems.
Create unified reports that combine Demandbase engagement metrics with Salesforce pipeline data, providing actionable insights for both sales and marketing teams.
Present Data to Stakeholders:
Build and present easy-to-understand dashboards for the Executive Leadership Team (ELT), showcasing marketing’s impact on revenue and sales pipeline.
Deliver insights into campaign performance, ABM effectiveness, lead scoring, and ROI, using data from Salesforce, Pardot, and Demandbase.
Optimize Marketing Processes:
Identify opportunities to streamline marketing operations and automation within Pardot and Demandbase.
Refine lead scoring models in Pardot and account targeting models in Demandbase to ensure accurate qualification of MQLs and high-intent accounts.
Key Deliverables:
A series of custom Salesforce, Pardot, and Demandbase dashboards that track marketing’s key metrics (MQLs, SQLs, pipeline influence, ABM engagement, and intent data).
Weekly/monthly reports that provide insights into marketing’s contribution to pipeline and revenue, including Demandbase-driven account engagement.
A detailed attribution model across Demandbase and Pardot to assess the impact of marketing campaigns on pipeline influence and conversion rates.
Skills & Experience:
3-5+ years of experience in marketing operations with expertise in Salesforce, Pardot, and Demandbase reporting.
Hands-on experience building marketing dashboards and reports in Salesforce, Pardot, and Demandbase, including ABM campaign tracking and intent data integration.
Expertise in multi-touch attribution models, pipeline reporting, and marketing campaign analytics.
Strong collaboration skills to work with Sales Ops on ensuring consistent data flows between systems.
Ability to translate data into actionable insights for Marketing, Sales, and Executive teams.
Preferred:
Experience with ABM strategies and tools like Demandbase for tracking account engagement and pipeline influence.
Familiarity with B2B marketing funnels and lead management processes (MQLs, SQLs, opportunities).
Salesforce/Pardot certifications and Demandbase experience are a plus.
Salary/Rate:
Competitive hourly or project-based rate, depending on experience.
Contract Length: 3-6 months (with potential for extension)
Overview:
We are seeking an experienced Marketing Operations & Reporting professional to help us build comprehensive reporting systems and dashboards within Salesforce, Pardot, and Demandbase. You will work closely with our Sales Operations team to design and implement reporting that tracks marketing’s influence on the sales pipeline, including metrics like MQLs, SQLs, and marketing-influenced pipeline. Additionally, you will leverage Demandbase to provide enhanced insights into account engagement and intent data, helping us optimize our Account-Based Marketing (ABM) efforts. This contractor will support the creation of data-driven insights for Sales and our Executive Leadership Team (ELT).
Key Responsibilities:
Develop and Implement Marketing Reports & Dashboards:
Collaborate with Sales Ops and Marketing teams to build custom reports and dashboards in Salesforce, Pardot, and Demandbase.
Implement reporting that demonstrates marketing’s influence on pipeline, tracking campaign influence, MQLs, SQLs, and opportunity generation.
Provide real-time reporting on lead flow through the funnel and measure the success of marketing campaigns and ABM activities.
Integrate Demandbase Reporting:
Utilize Demandbase to track account engagement, intent data, and pipeline influence. Generate insights into which accounts are engaging with marketing campaigns, and how that influences pipeline creation and conversion rates.
Set up Demandbase reports to monitor high-intent accounts, website engagement, and campaign performance, aligning those insights with Salesforce and Pardot reporting.
Pipeline and Attribution Tracking:
Implement multi-touch attribution models in Salesforce and Pardot to measure marketing’s impact throughout the customer journey.
Integrate first-touch, last-touch, and multi-touch attribution models to show the cumulative influence of marketing and Demandbase-driven campaigns on pipeline and revenue.
Collaboration with Sales Operations:
Work with Sales Ops to ensure seamless integration of Demandbase, Salesforce, and Pardot data for accurate reporting across systems.
Create unified reports that combine Demandbase engagement metrics with Salesforce pipeline data, providing actionable insights for both sales and marketing teams.
Present Data to Stakeholders:
Build and present easy-to-understand dashboards for the Executive Leadership Team (ELT), showcasing marketing’s impact on revenue and sales pipeline.
Deliver insights into campaign performance, ABM effectiveness, lead scoring, and ROI, using data from Salesforce, Pardot, and Demandbase.
Optimize Marketing Processes:
Identify opportunities to streamline marketing operations and automation within Pardot and Demandbase.
Refine lead scoring models in Pardot and account targeting models in Demandbase to ensure accurate qualification of MQLs and high-intent accounts.
Key Deliverables:
A series of custom Salesforce, Pardot, and Demandbase dashboards that track marketing’s key metrics (MQLs, SQLs, pipeline influence, ABM engagement, and intent data).
Weekly/monthly reports that provide insights into marketing’s contribution to pipeline and revenue, including Demandbase-driven account engagement.
A detailed attribution model across Demandbase and Pardot to assess the impact of marketing campaigns on pipeline influence and conversion rates.
Skills & Experience:
3-5+ years of experience in marketing operations with expertise in Salesforce, Pardot, and Demandbase reporting.
Hands-on experience building marketing dashboards and reports in Salesforce, Pardot, and Demandbase, including ABM campaign tracking and intent data integration.
Expertise in multi-touch attribution models, pipeline reporting, and marketing campaign analytics.
Strong collaboration skills to work with Sales Ops on ensuring consistent data flows between systems.
Ability to translate data into actionable insights for Marketing, Sales, and Executive teams.
Preferred:
Experience with ABM strategies and tools like Demandbase for tracking account engagement and pipeline influence.
Familiarity with B2B marketing funnels and lead management processes (MQLs, SQLs, opportunities).
Salesforce/Pardot certifications and Demandbase experience are a plus.
Salary/Rate:
Competitive hourly or project-based rate, depending on experience.