Salesforce Marketing Cloud / Meta Database integration
Budget: $10 – $30 USD
:::::::::::Description:::::::::::::
This research task is to lay the groundwork for Salesforce Marketing Cloud to have a customer database that aligns with the Visitor Meta Database, both in base customer information and with ancillary data (e.g. Parking, Rewards).
:::::::Definition of Done:::::::;
Creating a differential roadmap of where SFMC Customer table is now verses where it will need to be when its fully linked to the Meta Database.
Identify additional segmentation coming from both customer systems as well as the VDF that will need additional data extensions in SFMC
Documentation .
This research task is to lay the groundwork for Salesforce Marketing Cloud to have a customer database that aligns with the Visitor Meta Database, both in base customer information and with ancillary data (e.g. Parking, Rewards).
:::::::Definition of Done:::::::;
Creating a differential roadmap of where SFMC Customer table is now verses where it will need to be when its fully linked to the Meta Database.
Identify additional segmentation coming from both customer systems as well as the VDF that will need additional data extensions in SFMC
Documentation .