Salesforce Consultant for Optimization and Customization

Job ID: 39203906

Budget: $30 – $250 USD

Budget: 150 USD-175 USD

I'm looking for an experienced Salesforce Consultant to help streamline my sales processes. The main areas of focus are lead management, opportunity tracking, and sales forecasting.

Key Responsibilities:
- Assess and optimize current sales processes using Salesforce
- Implement efficient lead management strategies
- Improve opportunity tracking systems
- Enhance sales forecasting techniques
- Customize Salesforce to meet my specific needs

Ideal Skills and Experience:
- Proven track record as a Salesforce Consultant
- Deep understanding of sales processes
- Experience with customizing Salesforce
- Excellent problem-solving skills
- Strong communication skills

Additional information
Business Requirements and Functional Specification. For all suggested ideas – can you let us know that this is available in Starter Salesforce (refer to the PDF provided that explains it’s features)
Project Name: Salesforce Starter
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1. Introduction
1.1 Purpose
This document defines the functional specifications for implementing Salesforce Starter. The solution leverages AI, automation and data-driven insights to enhance efficiency and usability.
1.2 Scope
The project includes the following core functionalities:
• User permission management
• Multi-brand/company hierarchy support
• AI-driven and automated reporting and dashboards
• Campaign management with automation
• Outlook, gmail (multiple accounts) and websites representing brands having one email that needs integration in SF)
• Seamless data import functionality
• Forecasting
• Website integration
• Bulk deletion
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2. Functional Requirements
2.1 User Permissions
Roles & Access
• Super Admin: Full control over all configurations, permissions, and data access.
• Other Users: Role-based access with different permission levels (e.g., Sales, Marketing, Support). One example but there may be more: A user maybe given access to one/more use cases within a Brand for example a campaign and/or opportunities and/or leads and/or specific Dashboards/Reports for that brand
• Enhancement: Use Permission Set Groups to manage multiple permissions efficiently.
2.2 Structure Hierarchy
• Multi-Brand/Company Support
o Companies to have multiple brands (for example X1, X2..etc) can be categorized as Public or Private with a specific sector i.e. Retail and industry i.e. consumer staples, etc). Company will have standard elements such as Contact Tel, contact email, address, region, website, phone. Note: a company main phone number and e-mail maybe different from that of a contact in a department
o Each company consists of multiple departments.
o Each department contains multiple contacts.
• Enhancement: Utilize Experience Cloud to allow external stakeholders (partners/customers) to interact with hierarchy-based data.
2.3 Reporting and Dashboards
• Modules Covered:
o Leads, Opportunities, Campaigns, Labour Resources
• Report Frequency:
o Daily
o Weekly
o Monthly
• Dashboard Features:
o AI-driven Insights & Predictions
o Dynamic Filters & Real-time Updates
o Automated Scheduled Reports
o Role-Based Custom Dashboards
• Enhancement: Implement Embedded Dashboards in Lightning Pages for quick access to key insights. Need examples
2.4 Campaign Management
• Email Management:
o Campaign and e-mail management will be managed/tracked by the following hierarchy:
 Our Brands
 Specific products or services
o Single & Series Emails (per our brand but have the ability to create custom multiple templates)
o Automated Customer Journeys
o KPI Tracking & Performance Metrics
o Various Reporting/Dashboards for email and campaign management
o When e-mails are responded to it should show our Brand
• Enhancement: Implement Salesforce Flows & Process Builder for automated customer journeys in Sales Cloud.
2.5 Outlook Integration
• Sync Salesforce contacts, emails, and calendar events with Outlook.
• Enable real-time communication tracking between Salesforce and Outlook.
• Enhancement: Implement Einstein Activity Capture for automatic logging of emails and meetings.
2.6 Data Import
• Supported Format: CSV
• Fields Included:
o Type (Public/private)
o Sector (Finance)
o Industry (e.g., Digital Marketing, Charity)
o Company Name
o Product or Service
o Department
o Contact Information (Phone, Email)
o Company Address
o Region
o Website
2.7 Dynamic Dashboards (We need examples of reports for opportunities, leads and campaigns based on your experience)
• Personalized dashboards based on user roles.
• Real-time analytics on opportunities, campaigns, and sales performance.
o Example: Opportunities dashboard displaying active deals, lead conversions, and revenue insights.
• Enhancement: Use Dynamic Gauge Charts for deeper data visualization. Need examples
• Custom report types
o Need examples
o Company, industry, sector, department , contact that is most and least engaging to our requests
o Company, industry, sector, department, contact that is not engaging to our requests
• Contacts and accounts
o Need examples
• Opportunities with products
o Need examples
• Exception reports
o Need examples
o Show me contacts without activity with status open, etc
• Cross filters
• Joined reports – Need examples
o Account details (Block 1)
o Related cases (Block 2)
o Opportunities (Block 3)
• Field-to-field filters
o For example, donors have made contribution of over greater then £50
o Need other examples
• Historical trend Reporting
o For example, how opportunities value change over time (amount field)
o Need other examples
• Stacked summary
o Number of opportunities by account and opportunity type
o Need other examples
• Reporting snapshots
o Sales pipeline in any given week or month
o Need other examples
• Summary formulas
o How much each account is contributing to overall pipeline in a particular month and week
o Most to least and popular products/services in
 Sector
 Companies
 Industries
 Private or public
 Etc (whole hierarchy)
o Number of tasks that need attention Vs actioned in the hierarchy
o Number of e-mails from sites that need attention Vs actioned in the hierarchy
o Number of tasks outstanding per user and what product it relates to showing the full hexarchy
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3. Non-Functional Requirements
• Scalability: Supports multiple companies and large datasets.
• Security: Implements role-based access control (RBAC) for data protection.
• Performance: Ensures that reports and dashboards load within seconds.
• Automation: AI-driven insights and process automation for efficiency.
• Enhancement: Implement Event Monitoring for enhanced compliance tracking.
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4. Assumptions & Dependencies
• Users will have valid Salesforce licenses and appropriate permissions.
• AI-driven insights require properly structured and labelled data. – Please ensure that structure and labelling in enforced in the implementation
• Integration with Outlook and external systems may need API configuration