UK-Specific Self Assessment App Promotion
Budget: £10 – £15 GBP
1. Overview
We are launching a UK-focused bookkeeping and tax application designed exclusively for self-employed individuals completing Self Assessment, with annual turnover under £50,000 and not VAT registered.
The product is not aimed at complex businesses, VAT returns, payroll, or larger limited companies. Following a successful test phase, we are preparing for a nationwide UK rollout.
We are seeking experienced sales and/or marketing professionals to help acquire users at scale while maintaining clear, honest positioning.
2. Target Market (very specific)
UK self-employed individuals
Turnover under £50,000
Non-VAT registered
Sole traders and CIS subcontractors
Tradespeople (builders, electricians, plumbers, etc.)
Individuals who currently:
Use spreadsheets
Use basic bookkeeping apps
Rely on accountants for simple Self Assessment
3. What the Product Is (and is not)
The product is:
A simple bookkeeping + Self Assessment app
Designed to reduce accountant reliance for straightforward cases
Affordable, easy to use, and HMRC-aligned
The product is NOT:
For VAT returns
For complex tax planning
For high-turnover businesses
A replacement for accountants in complex scenarios
Messaging must reflect this clearly.
4. Objectives
Drive nationwide awareness within the correct user segment
Acquire qualified sign-ups only (under £50k, non-VAT)
Educate users on whether the product is right for them
Build trust in a regulated (tax) environment
Scale acquisition efficiently across the UK
5. Go-to-Market Focus
Applicants should be comfortable working with clear qualification and filtering, including:
Web-Based / Digital
Search-led marketing (high-intent queries only)
“Self Assessment app UK”
“Do I need an accountant under 50k”
“CIS self assessment help”
Educational content (not hype-driven)
Conversion-optimised landing pages with qualification steps
Community & Outreach
Engagement in UK self-employed and trades communities
Ethical, non-spammy outreach
Clear explanation of who the product is for (and who it isn’t)
Sales (Light-Touch Only)
Warm outreach
Booking onboarding or intro calls
No pressure selling
No misrepresentation of HMRC or compliance status
6. Scope of Work
Depending on role, responsibilities may include:
Channel strategy for nationwide rollout
Messaging tailored to under-£50k, non-VAT users
Lead generation with qualification filters
Campaign execution and iteration
Tracking results and feeding insights back into product and messaging
7. What We Provide
A validated product after test phase
Clear eligibility criteria
Pricing and onboarding flow
Landing pages and messaging framework
Support on compliance-safe wording (Self Assessment only)
8. Requirements
Experience marketing or selling to UK self-employed audiences
Understanding of trust-based products (finance, tax, SaaS)
Ability to scale campaigns nationally
Clear reporting and accountability
Comfortable saying “this product isn’t suitable” when appropriate
9. Engagement & Budget
Freelance or contract basis initially
Open to:
Hourly
Fixed-scope campaigns
Performance-linked bonuses (after validation)
Indicative range:
£15–£30/hour, depending on experience and channel
Or fixed deliverables with agreed KPIs
10. Success Metrics
Cost per qualified sign-up (under £50k, non-VAT)
Conversion rate after qualification
Retention and engagement
Scalability across UK regions
11. Application Questions
Please include:
Experience with UK self-employed or small business markets
How you would filter out VAT / higher-turnover users
Channels you would prioritise for a nationwide rollout
Examples of relevant campaigns or results
Preferred engagement model
We are launching a UK-focused bookkeeping and tax application designed exclusively for self-employed individuals completing Self Assessment, with annual turnover under £50,000 and not VAT registered.
The product is not aimed at complex businesses, VAT returns, payroll, or larger limited companies. Following a successful test phase, we are preparing for a nationwide UK rollout.
We are seeking experienced sales and/or marketing professionals to help acquire users at scale while maintaining clear, honest positioning.
2. Target Market (very specific)
UK self-employed individuals
Turnover under £50,000
Non-VAT registered
Sole traders and CIS subcontractors
Tradespeople (builders, electricians, plumbers, etc.)
Individuals who currently:
Use spreadsheets
Use basic bookkeeping apps
Rely on accountants for simple Self Assessment
3. What the Product Is (and is not)
The product is:
A simple bookkeeping + Self Assessment app
Designed to reduce accountant reliance for straightforward cases
Affordable, easy to use, and HMRC-aligned
The product is NOT:
For VAT returns
For complex tax planning
For high-turnover businesses
A replacement for accountants in complex scenarios
Messaging must reflect this clearly.
4. Objectives
Drive nationwide awareness within the correct user segment
Acquire qualified sign-ups only (under £50k, non-VAT)
Educate users on whether the product is right for them
Build trust in a regulated (tax) environment
Scale acquisition efficiently across the UK
5. Go-to-Market Focus
Applicants should be comfortable working with clear qualification and filtering, including:
Web-Based / Digital
Search-led marketing (high-intent queries only)
“Self Assessment app UK”
“Do I need an accountant under 50k”
“CIS self assessment help”
Educational content (not hype-driven)
Conversion-optimised landing pages with qualification steps
Community & Outreach
Engagement in UK self-employed and trades communities
Ethical, non-spammy outreach
Clear explanation of who the product is for (and who it isn’t)
Sales (Light-Touch Only)
Warm outreach
Booking onboarding or intro calls
No pressure selling
No misrepresentation of HMRC or compliance status
6. Scope of Work
Depending on role, responsibilities may include:
Channel strategy for nationwide rollout
Messaging tailored to under-£50k, non-VAT users
Lead generation with qualification filters
Campaign execution and iteration
Tracking results and feeding insights back into product and messaging
7. What We Provide
A validated product after test phase
Clear eligibility criteria
Pricing and onboarding flow
Landing pages and messaging framework
Support on compliance-safe wording (Self Assessment only)
8. Requirements
Experience marketing or selling to UK self-employed audiences
Understanding of trust-based products (finance, tax, SaaS)
Ability to scale campaigns nationally
Clear reporting and accountability
Comfortable saying “this product isn’t suitable” when appropriate
9. Engagement & Budget
Freelance or contract basis initially
Open to:
Hourly
Fixed-scope campaigns
Performance-linked bonuses (after validation)
Indicative range:
£15–£30/hour, depending on experience and channel
Or fixed deliverables with agreed KPIs
10. Success Metrics
Cost per qualified sign-up (under £50k, non-VAT)
Conversion rate after qualification
Retention and engagement
Scalability across UK regions
11. Application Questions
Please include:
Experience with UK self-employed or small business markets
How you would filter out VAT / higher-turnover users
Channels you would prioritise for a nationwide rollout
Examples of relevant campaigns or results
Preferred engagement model