Sales & Performance marketing
Budget: ₹5,000 – ₹15,000 INR
Thank you for clarifying! Here's an updated version of the **Sales and Performance Marketing Manager** job description, tailored for a startup environment:
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Job Title: Sales and Performance Marketing Manager
Location: Surat
Department: Marketing & Sales
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About Us
We are an exciting startup in the silver jewelry industry, dedicated to creating exquisite pieces that combine timeless craftsmanship with modern designs. As we scale our brand and expand our presence, we’re looking for a **Sales and Performance Marketing Manager** to join our dynamic team. This role will be crucial in driving our sales strategies and performance marketing initiatives as we work to establish ourselves in the market.
If you're passionate about e-commerce, digital marketing, and creating compelling sales strategies in a fast-paced, growth-oriented environment, we’d love to meet you!
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Job Responsibilities
Sales Management
- Develop and implement a sales strategy to meet and exceed monthly and quarterly revenue goals.
- Establish and optimize sales processes, focusing on both B2C (direct-to-consumer) and B2B (wholesale/retail) channels.
- Build and maintain strong relationships with key partners, online retailers, and distributors.
- Conduct market analysis to identify new opportunities, refine target audiences, and stay ahead of industry trends.
- Continuously track and report sales metrics, including customer acquisition costs, sales funnels, and conversion rates, to ensure business goals are met.
- Develop sales pitches, presentations, and other materials to support outreach to potential partners and customers.
Performance Marketing
- Lead the development and execution of performance marketing campaigns (PPC, social media ads, email marketing, etc.) that directly drive sales.
- Optimize digital campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and influencer marketing, focusing on measurable ROI and conversion rates.
- Monitor and analyze performance data, adjusting strategies in real time to maximize results.
- Implement A/B testing and experiment with creative assets to identify and scale the best-performing tactics.
- Manage the marketing budget effectively to achieve maximum results within allocated resources.
- Collaborate closely with the content and creative team to ensure brand consistency in all marketing campaigns.
Brand Development and Strategy
- Work alongside the founders and leadership team to shape the long-term growth strategy for the brand.
- Create and refine customer personas, develop targeted offers, and optimize the customer journey to drive retention and repeat purchases.
- Build and manage email marketing programs to nurture leads, re-engage existing customers, and drive sales.
- Help define the brand voice and messaging across all digital channels to create a consistent and engaging brand experience.
- Keep an eye on competitors, emerging trends, and market shifts to adapt our marketing and sales strategies accordingly.
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Requirements
Education: Bachelor’s degree in marketing, Business, or a related field (or equivalent practical experience).
- Experience:
- Minimum 2-3 years of experience in sales and performance marketing, preferably within e-commerce, fashion, or jewelry industries.
- Hands-on experience with Google Ads, Facebook Ads, Instagram Ads, email marketing, and other performance-driven digital marketing channels.
- Experience with CRM tools, e-commerce platforms (e.g., Shopify), and analytics tools (e.g., Google Analytics).
- Skills:
- Strong analytical mindset, with the ability to dig into data, derive insights, and pivot strategies quickly.
- Experience creating sales funnels, analyzing customer behavior, and optimizing conversions.
- Ability to multitask and work in a fast-paced, constantly changing environment.
- Excellent communication, interpersonal, and presentation skills.
- Self-motivated and proactive with a strong sense of ownership and accountability.
- Startup Mentality:
- Comfortable working in a small, collaborative team where you’ll wear many hats and take initiative.
- Flexibility to adapt to new challenges and take on responsibilities outside your core role as the business grows.
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Why Join Us?
- Be Part of the Growth: As a startup, you’ll have a direct impact on the success of the brand. You’ll be part of building something from the ground up and have the chance to contribute creatively.
- Innovative Environment: Work with a team that values innovation, creativity, and forward-thinking strategies.
- Ownership: Enjoy the flexibility and ownership that comes with working in a startup, where your ideas and contributions are truly valued.
- Competitive Compensation: Along with a competitive salary, we offer performance-based incentives to reward your hard work.
- Employee Discounts: Enjoy exclusive access to our stunning silver jewelry collection!
- Growth Opportunities:As we grow, so will your career opportunities. We are committed to supporting your professional development.
---
How to Apply
If you’re excited about driving sales and performance marketing in a fast-growing startup and think you’re the perfect fit for our team, we want to hear from you! Please send your resume along with a brief cover letter detailing your experience and why you’re passionate about the role.
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*We are an equal-opportunity employer and welcome applicants from all backgrounds. *
---
This job description reflects the flexibility and entrepreneurial spirit that is often found in startup environments, where team members are expected to wear multiple hats and adapt quickly to changing priorities.
---
Job Title: Sales and Performance Marketing Manager
Location: Surat
Department: Marketing & Sales
---
About Us
We are an exciting startup in the silver jewelry industry, dedicated to creating exquisite pieces that combine timeless craftsmanship with modern designs. As we scale our brand and expand our presence, we’re looking for a **Sales and Performance Marketing Manager** to join our dynamic team. This role will be crucial in driving our sales strategies and performance marketing initiatives as we work to establish ourselves in the market.
If you're passionate about e-commerce, digital marketing, and creating compelling sales strategies in a fast-paced, growth-oriented environment, we’d love to meet you!
---
Job Responsibilities
Sales Management
- Develop and implement a sales strategy to meet and exceed monthly and quarterly revenue goals.
- Establish and optimize sales processes, focusing on both B2C (direct-to-consumer) and B2B (wholesale/retail) channels.
- Build and maintain strong relationships with key partners, online retailers, and distributors.
- Conduct market analysis to identify new opportunities, refine target audiences, and stay ahead of industry trends.
- Continuously track and report sales metrics, including customer acquisition costs, sales funnels, and conversion rates, to ensure business goals are met.
- Develop sales pitches, presentations, and other materials to support outreach to potential partners and customers.
Performance Marketing
- Lead the development and execution of performance marketing campaigns (PPC, social media ads, email marketing, etc.) that directly drive sales.
- Optimize digital campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and influencer marketing, focusing on measurable ROI and conversion rates.
- Monitor and analyze performance data, adjusting strategies in real time to maximize results.
- Implement A/B testing and experiment with creative assets to identify and scale the best-performing tactics.
- Manage the marketing budget effectively to achieve maximum results within allocated resources.
- Collaborate closely with the content and creative team to ensure brand consistency in all marketing campaigns.
Brand Development and Strategy
- Work alongside the founders and leadership team to shape the long-term growth strategy for the brand.
- Create and refine customer personas, develop targeted offers, and optimize the customer journey to drive retention and repeat purchases.
- Build and manage email marketing programs to nurture leads, re-engage existing customers, and drive sales.
- Help define the brand voice and messaging across all digital channels to create a consistent and engaging brand experience.
- Keep an eye on competitors, emerging trends, and market shifts to adapt our marketing and sales strategies accordingly.
---
Requirements
Education: Bachelor’s degree in marketing, Business, or a related field (or equivalent practical experience).
- Experience:
- Minimum 2-3 years of experience in sales and performance marketing, preferably within e-commerce, fashion, or jewelry industries.
- Hands-on experience with Google Ads, Facebook Ads, Instagram Ads, email marketing, and other performance-driven digital marketing channels.
- Experience with CRM tools, e-commerce platforms (e.g., Shopify), and analytics tools (e.g., Google Analytics).
- Skills:
- Strong analytical mindset, with the ability to dig into data, derive insights, and pivot strategies quickly.
- Experience creating sales funnels, analyzing customer behavior, and optimizing conversions.
- Ability to multitask and work in a fast-paced, constantly changing environment.
- Excellent communication, interpersonal, and presentation skills.
- Self-motivated and proactive with a strong sense of ownership and accountability.
- Startup Mentality:
- Comfortable working in a small, collaborative team where you’ll wear many hats and take initiative.
- Flexibility to adapt to new challenges and take on responsibilities outside your core role as the business grows.
---
Why Join Us?
- Be Part of the Growth: As a startup, you’ll have a direct impact on the success of the brand. You’ll be part of building something from the ground up and have the chance to contribute creatively.
- Innovative Environment: Work with a team that values innovation, creativity, and forward-thinking strategies.
- Ownership: Enjoy the flexibility and ownership that comes with working in a startup, where your ideas and contributions are truly valued.
- Competitive Compensation: Along with a competitive salary, we offer performance-based incentives to reward your hard work.
- Employee Discounts: Enjoy exclusive access to our stunning silver jewelry collection!
- Growth Opportunities:As we grow, so will your career opportunities. We are committed to supporting your professional development.
---
How to Apply
If you’re excited about driving sales and performance marketing in a fast-growing startup and think you’re the perfect fit for our team, we want to hear from you! Please send your resume along with a brief cover letter detailing your experience and why you’re passionate about the role.
---
*We are an equal-opportunity employer and welcome applicants from all backgrounds. *
---
This job description reflects the flexibility and entrepreneurial spirit that is often found in startup environments, where team members are expected to wear multiple hats and adapt quickly to changing priorities.