Qualified Leads Through Facebook -- 2
Budget: $10 – $30 USD
The project centres on building a performance-driven Facebook lead-generation funnel that consistently brings in qualified prospects. I already have brand guidelines, copy blocks, creative assets and a clear ideal-customer profile, so the focus can stay on strategy, precise execution and rapid optimisation rather than guesswork.
Scope
• Architect campaigns inside Facebook Business Manager, mapping audiences, ad sets and creative to each stage of the funnel.
• Build mobile-first, lightning-fast landing pages tied to my CRM, complete with pixel, Conversion API and custom event tracking.
• Configure automated follow-ups that push every form submission straight into the sales pipeline.
• Optimise daily for cost per lead, relevance and conversion rate, documenting exactly what you do so the system scales easily.
Deliverables
1. Live Facebook campaigns delivering pre-qualified leads.
2. Conversion-optimised landing page(s) scoring 90+ on Google PageSpeed for mobile.
3. Tracking, dashboards and a short Loom walkthrough showing account structure and duplication workflow.
Acceptance criteria
• Leads match the persona in the brief and remain within the agreed CPL during the first week.
• All tracking events appear correctly in Events Manager within 24 hours of launch.
• Assets, naming conventions and reports are organised so any teammate can pick them up without clarification.
I’ll stay hands-off once the objectives and guardrails are clear, but I do expect timely updates, clean execution and a polished, professional hand-off. If efficiency, consistency and measurable results are how you like to work, this build should feel straightforward and rewarding.
Scope
• Architect campaigns inside Facebook Business Manager, mapping audiences, ad sets and creative to each stage of the funnel.
• Build mobile-first, lightning-fast landing pages tied to my CRM, complete with pixel, Conversion API and custom event tracking.
• Configure automated follow-ups that push every form submission straight into the sales pipeline.
• Optimise daily for cost per lead, relevance and conversion rate, documenting exactly what you do so the system scales easily.
Deliverables
1. Live Facebook campaigns delivering pre-qualified leads.
2. Conversion-optimised landing page(s) scoring 90+ on Google PageSpeed for mobile.
3. Tracking, dashboards and a short Loom walkthrough showing account structure and duplication workflow.
Acceptance criteria
• Leads match the persona in the brief and remain within the agreed CPL during the first week.
• All tracking events appear correctly in Events Manager within 24 hours of launch.
• Assets, naming conventions and reports are organised so any teammate can pick them up without clarification.
I’ll stay hands-off once the objectives and guardrails are clear, but I do expect timely updates, clean execution and a polished, professional hand-off. If efficiency, consistency and measurable results are how you like to work, this build should feel straightforward and rewarding.