Product Marketing Manager
Budget: $15 – $25 USD
Your mission and how your success will be measured:
1. Campaign metrics - reach, engagement, total MQLs.
2. Product marketing copy that resonates with and converts prospects to customers.
3. Sales enablement collateral that makes the sales team more effective.
4. Effective partnership with the Digital Marketing Manager to provide story outline and copy for website pages.
Responsibilities
Become a Docyt accounting automation software expert.
Synthesize complex product features and customer needs into simple and compelling marketing copy for marketing campaigns including email, direct mail, text, social, web pages.
Plan and execute all marketing campaigns to drive pipeline, adoption, retention, and expansion.
Create sales enablement collateral - case studies, one pagers, competitive intelligence.
Champion Docyt prospective, current, and churned customers through deep customer empathy.
1. Campaign metrics - reach, engagement, total MQLs.
2. Product marketing copy that resonates with and converts prospects to customers.
3. Sales enablement collateral that makes the sales team more effective.
4. Effective partnership with the Digital Marketing Manager to provide story outline and copy for website pages.
Responsibilities
Become a Docyt accounting automation software expert.
Synthesize complex product features and customer needs into simple and compelling marketing copy for marketing campaigns including email, direct mail, text, social, web pages.
Plan and execute all marketing campaigns to drive pipeline, adoption, retention, and expansion.
Create sales enablement collateral - case studies, one pagers, competitive intelligence.
Champion Docyt prospective, current, and churned customers through deep customer empathy.