B2B Outbound Lead Generation Expert
Budget: $1,500 – $3,000 USD
Key Responsibilities:
• Campaign Strategy and Execution:
• Develop, implement, and optimize outbound lead generation strategies to attract MQLs and SQLs.
• Conduct research to define target audience segments, ideal customer profiles (ICPs), and buyer personas.
• Manage and execute campaigns across multiple platforms, such as LinkedIn, email, and cold outreach.
• Lead Qualification and Management:
• Qualify leads through defined criteria and segmentation to ensure high conversion potential.
• Collaborate with the sales team to define sales-readiness criteria for SQLs.
• Prospecting and List Building:
• Source and build accurate and targeted prospect lists using tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or similar platforms.
• Perform lead enrichment and verification to ensure data accuracy and relevance.
• Tool and Platform Management:
• Set up and manage tools for email outreach, CRM, and analytics (e.g., HubSpot, Lemlist, or Mailshake).
• Optimize email sequences, messaging, and delivery rates.
• Ensure email domains are warmed up and maintain strong deliverability metrics.
• Performance Tracking and Reporting:
• Monitor and analyze campaign performance, providing insights on key metrics such as open rates, reply rates, conversion rates, and cost per lead (CPL).
• Deliver weekly and monthly reports to track lead generation progress and ROI.
• Collaboration and Optimization:
• Work closely with marketing and sales teams to ensure alignment on goals, messaging, and lead nurturing.
• Continuously test and refine messaging, targeting, and workflows to improve lead quality and volume.
Required Skills and Qualifications:
• Proven experience as a Lead Generation Expert or similar role in a marketing agency or B2B environment.
• Strong knowledge of outbound lead generation techniques, including email marketing, LinkedIn outreach, and prospecting.
• Proficiency with lead generation tools such as LinkedIn Sales Navigator, Apollo.io, Lemlist, ZoomInfo, and HubSpot CRM.
• Ability to craft compelling outreach messages and nurture sequences.
• Analytical mindset with experience in tracking and optimizing campaign performance.
• Excellent communication and organizational skills.
• Familiarity with media buying and campaign budget management is a plus.
Key Deliverables:
• Generate 300–500 MQLs/month and 30–100 SQLs/month, as per agreed-upon campaign goals.
• Maintain a Cost Per Lead (CPL) within the specified budget range.
• Ensure email deliverability rates of 90%+ and engagement rates (e.g., open and reply rates) above industry benchmarks.
• Provide actionable performance reports and insights regularly.
• Campaign Strategy and Execution:
• Develop, implement, and optimize outbound lead generation strategies to attract MQLs and SQLs.
• Conduct research to define target audience segments, ideal customer profiles (ICPs), and buyer personas.
• Manage and execute campaigns across multiple platforms, such as LinkedIn, email, and cold outreach.
• Lead Qualification and Management:
• Qualify leads through defined criteria and segmentation to ensure high conversion potential.
• Collaborate with the sales team to define sales-readiness criteria for SQLs.
• Prospecting and List Building:
• Source and build accurate and targeted prospect lists using tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or similar platforms.
• Perform lead enrichment and verification to ensure data accuracy and relevance.
• Tool and Platform Management:
• Set up and manage tools for email outreach, CRM, and analytics (e.g., HubSpot, Lemlist, or Mailshake).
• Optimize email sequences, messaging, and delivery rates.
• Ensure email domains are warmed up and maintain strong deliverability metrics.
• Performance Tracking and Reporting:
• Monitor and analyze campaign performance, providing insights on key metrics such as open rates, reply rates, conversion rates, and cost per lead (CPL).
• Deliver weekly and monthly reports to track lead generation progress and ROI.
• Collaboration and Optimization:
• Work closely with marketing and sales teams to ensure alignment on goals, messaging, and lead nurturing.
• Continuously test and refine messaging, targeting, and workflows to improve lead quality and volume.
Required Skills and Qualifications:
• Proven experience as a Lead Generation Expert or similar role in a marketing agency or B2B environment.
• Strong knowledge of outbound lead generation techniques, including email marketing, LinkedIn outreach, and prospecting.
• Proficiency with lead generation tools such as LinkedIn Sales Navigator, Apollo.io, Lemlist, ZoomInfo, and HubSpot CRM.
• Ability to craft compelling outreach messages and nurture sequences.
• Analytical mindset with experience in tracking and optimizing campaign performance.
• Excellent communication and organizational skills.
• Familiarity with media buying and campaign budget management is a plus.
Key Deliverables:
• Generate 300–500 MQLs/month and 30–100 SQLs/month, as per agreed-upon campaign goals.
• Maintain a Cost Per Lead (CPL) within the specified budget range.
• Ensure email deliverability rates of 90%+ and engagement rates (e.g., open and reply rates) above industry benchmarks.
• Provide actionable performance reports and insights regularly.