Digital Marketing and Content Creation Specialist
Budget: $1,000 – $3,000 CAD
To Apply:
- Please submit a comprehensive proposal including your approach to the responsibilities outlined, your expected daily time commitment, and a clear demonstration of how your experience meets the requirements listed.
Multiple interviews will be conducted to ensure the best fit for our team.
Job Description:
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at JDL Refrigeration https://jdlrefrigeration.com/, a leader in HVAC solutions based in Tempe, Arizona. This position requires a proactive, creative, and analytical professional who is committed to driving our marketing strategies forward and helping us expand our residential services. The ideal candidate will be a strategic thinker with expertise in SEO, Google Ads, social media marketing, content creation, email marketing, and CRM integration.
Who We're Looking For:
Results-Oriented:
- Focused on achieving tangible results in the form of increased customer inquiries and service bookings.
Communication Skills:
- Excellent command of the English language, with the ability to craft clear and effective messages tailored to diverse audiences.
Team Interaction and Communication:
- Engage in daily meetings to discuss ongoing projects, strategy adjustments, and team coordination.
- Detail your approach to these meetings, including agenda setting and communication methods.
Proven Experience:
- Demonstrable success in digital advertising with a portfolio that includes high-conversion campaigns.
Experience in the HVAC industry is highly preferred.
Technical Proficiency:
- Expertise in Google Ads, social media advertising platforms (such as Facebook Ads), SEO, and Google Analytics.
Key Responsibilities:
Strategic Development and Implementation:
- Collaborate closely with our team to blend your expertise with our vision.
- Develop and implement a comprehensive SEO strategy focused on keyword research, website optimization, and link-building to enhance search engine rankings and drive traffic.
- Create and manage targeted Google Ads campaigns, monitor performance, and adjust strategies to maximize ROI.
- Produce and oversee our social media strategy across platforms like Facebook, Instagram, and LinkedIn to boost brand awareness and engagement.
Content Creation:
- Generate high-quality photo and video content that aligns with our branding, including promotional videos, how-to guides, and customer testimonials.
- Manage email marketing campaigns, including client follow-ups, potential client engagement, and distribution of monthly newsletters.
Analytics and Reporting:
- Base all decisions on thorough analytics and A/B testing to ensure optimal marketing strategies.
- Provide detailed monthly reports explaining expenditures, expected outcomes for each campaign, and setting clear targets for future strategies.
Customer Relationship Management:
- Assist in integrating marketing efforts with our CRM system to improve customer interaction and service.
- Manage customer inquiries and feedback through digital platforms, ensuring high levels of customer satisfaction.
Proposal Requirements:
- Submit a written proposal detailing your average cost per lead, strategies for lead quality improvement, and sales funnel enhancements.
Requirements:
- Proven experience in digital marketing, particularly in SEO, Google Ads, and social media marketing.
- Strong analytical skills with experience in A/B testing and data-driven decision-making.
- Excellent communication skills and the ability to explain complex concepts in simple terms.
- Creative problem-solving skills and a hands-on approach to troubleshooting issues.
Employment Type:
- Long-term partnership with the possibility of bonuses and benefits based on performance.
Compensation:
- Biweekly payment with competitive wage based on experience and market rates in the candidate’s region.
Opportunity for wage increases and bonuses contingent upon performance and results.
We look forward to your applications and hope to find a dedicated partner to grow with our company.
- Please submit a comprehensive proposal including your approach to the responsibilities outlined, your expected daily time commitment, and a clear demonstration of how your experience meets the requirements listed.
Multiple interviews will be conducted to ensure the best fit for our team.
Job Description:
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at JDL Refrigeration https://jdlrefrigeration.com/, a leader in HVAC solutions based in Tempe, Arizona. This position requires a proactive, creative, and analytical professional who is committed to driving our marketing strategies forward and helping us expand our residential services. The ideal candidate will be a strategic thinker with expertise in SEO, Google Ads, social media marketing, content creation, email marketing, and CRM integration.
Who We're Looking For:
Results-Oriented:
- Focused on achieving tangible results in the form of increased customer inquiries and service bookings.
Communication Skills:
- Excellent command of the English language, with the ability to craft clear and effective messages tailored to diverse audiences.
Team Interaction and Communication:
- Engage in daily meetings to discuss ongoing projects, strategy adjustments, and team coordination.
- Detail your approach to these meetings, including agenda setting and communication methods.
Proven Experience:
- Demonstrable success in digital advertising with a portfolio that includes high-conversion campaigns.
Experience in the HVAC industry is highly preferred.
Technical Proficiency:
- Expertise in Google Ads, social media advertising platforms (such as Facebook Ads), SEO, and Google Analytics.
Key Responsibilities:
Strategic Development and Implementation:
- Collaborate closely with our team to blend your expertise with our vision.
- Develop and implement a comprehensive SEO strategy focused on keyword research, website optimization, and link-building to enhance search engine rankings and drive traffic.
- Create and manage targeted Google Ads campaigns, monitor performance, and adjust strategies to maximize ROI.
- Produce and oversee our social media strategy across platforms like Facebook, Instagram, and LinkedIn to boost brand awareness and engagement.
Content Creation:
- Generate high-quality photo and video content that aligns with our branding, including promotional videos, how-to guides, and customer testimonials.
- Manage email marketing campaigns, including client follow-ups, potential client engagement, and distribution of monthly newsletters.
Analytics and Reporting:
- Base all decisions on thorough analytics and A/B testing to ensure optimal marketing strategies.
- Provide detailed monthly reports explaining expenditures, expected outcomes for each campaign, and setting clear targets for future strategies.
Customer Relationship Management:
- Assist in integrating marketing efforts with our CRM system to improve customer interaction and service.
- Manage customer inquiries and feedback through digital platforms, ensuring high levels of customer satisfaction.
Proposal Requirements:
- Submit a written proposal detailing your average cost per lead, strategies for lead quality improvement, and sales funnel enhancements.
Requirements:
- Proven experience in digital marketing, particularly in SEO, Google Ads, and social media marketing.
- Strong analytical skills with experience in A/B testing and data-driven decision-making.
- Excellent communication skills and the ability to explain complex concepts in simple terms.
- Creative problem-solving skills and a hands-on approach to troubleshooting issues.
Employment Type:
- Long-term partnership with the possibility of bonuses and benefits based on performance.
Compensation:
- Biweekly payment with competitive wage based on experience and market rates in the candidate’s region.
Opportunity for wage increases and bonuses contingent upon performance and results.
We look forward to your applications and hope to find a dedicated partner to grow with our company.
Related categories:
Sales
Marketing
Freight, Shipping & Transportation
Google Analytics
Email Marketing