Diesel Generator Sales Consultant
Budget: ₹1,500 – ₹12,500 INR
I represent Genlite Engineering Pvt. Ltd., one of India’s largest manufacturers of diesel generator sets from 10 kVA up to 5000 kVA, powered by Ashok Leyland and Sterling Green engines. I’m looking for an experienced sales consultant who can help me boost national-level demand through a mix of online and offline channels.
Your brief is to devise and refine a sales playbook that makes our gensets the obvious choice for industrial plants, real-estate developers, data centres, hospitals and infrastructure projects across the country. This will involve mapping high-value segments, sharpening our value proposition, and outlining practical steps for both digital outreach (LinkedIn, Google Ads, industry portals, SEO-driven landing pages, a CRM workflow) and traditional tactics such as dealer enablement, EPC tie-ups, roadshows and specification selling with consultants.
Deliverables
• A 90-day action plan describing target segments, positioning messages and channel priorities
• Recommended online campaign structure with indicative budgets, keywords and creatives
• Offline roll-out schedule covering dealer/distributor activation, event participation and site demos
• Sales collateral templates: pitch deck, proposal format, ROI calculator and case-study outline
• KPI matrix and reporting cadence so my internal team can track pipeline health in Salesforce or Zoho CRM
Acceptance criteria
The plan must be detailed enough for my in-house sales managers to execute immediately, include realistic quarterly revenue targets by kVA band, and list at least three measurable touchpoints per channel.
If you have a track record of consulting for heavy-equipment or capital-goods brands and can show results in the Indian market, let’s talk.
Your brief is to devise and refine a sales playbook that makes our gensets the obvious choice for industrial plants, real-estate developers, data centres, hospitals and infrastructure projects across the country. This will involve mapping high-value segments, sharpening our value proposition, and outlining practical steps for both digital outreach (LinkedIn, Google Ads, industry portals, SEO-driven landing pages, a CRM workflow) and traditional tactics such as dealer enablement, EPC tie-ups, roadshows and specification selling with consultants.
Deliverables
• A 90-day action plan describing target segments, positioning messages and channel priorities
• Recommended online campaign structure with indicative budgets, keywords and creatives
• Offline roll-out schedule covering dealer/distributor activation, event participation and site demos
• Sales collateral templates: pitch deck, proposal format, ROI calculator and case-study outline
• KPI matrix and reporting cadence so my internal team can track pipeline health in Salesforce or Zoho CRM
Acceptance criteria
The plan must be detailed enough for my in-house sales managers to execute immediately, include realistic quarterly revenue targets by kVA band, and list at least three measurable touchpoints per channel.
If you have a track record of consulting for heavy-equipment or capital-goods brands and can show results in the Indian market, let’s talk.
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