BOX, a drink with an X Factor
Budget: €8 – €30 EUR
The company I represent have identified an opportunity in the market for alcoholic beverages and created a product concept that we are now ready to launch.
The concept is aimed at a growing target group consisting of young, urban, affluent consumers with a taste for the good life. They are in their 20s to 30s and perceive themselves to be successful, have high standards of living¬ – and they love to be noticed!
Research in several markets worldwide has shown that these consumers enjoy exclusive products, presented in an exclusive environment that makes them feel like celebrities. This desire is a powerful driver, that will reward brands and products that stand out from the crowd.
We have created an alcoholic beverage with an X factor.
BOX offers a premium experience to match the lifestyle of our consumers and satisfies their curiosity. It's a mix of cider and beer, with a touch of mango flavour. An unusual, yet familiar experience that is easy to drink and perfect to enjoy on fun, festive occasions.
The bottle stands out right away. The surface of the label uses an innovative, temperature-sensitive material to identify the optimal conditions to enjoy a BOX. The exclusive design of the tall-neck bottle is a clear signal of class and premium taste.
A unique experience, in a unique package.
BOX offers a new unique drinking experience, and not only in the beverage itself. When sold and served as a BB10 – a basket with 10 BOX on ice – it will certainly not go unnoticed.
To support sales we offer a platform of merchandise material that will help HoReCa attract new customers, to market the product and generate extra revenue.
We are looking for freelancers who help us to sell our product and spread the word about our BOX. For sales, must be companies that are able to buy at least, 12 pallets.
We offer to work on commission per sales. Contact us for more information.
The concept is aimed at a growing target group consisting of young, urban, affluent consumers with a taste for the good life. They are in their 20s to 30s and perceive themselves to be successful, have high standards of living¬ – and they love to be noticed!
Research in several markets worldwide has shown that these consumers enjoy exclusive products, presented in an exclusive environment that makes them feel like celebrities. This desire is a powerful driver, that will reward brands and products that stand out from the crowd.
We have created an alcoholic beverage with an X factor.
BOX offers a premium experience to match the lifestyle of our consumers and satisfies their curiosity. It's a mix of cider and beer, with a touch of mango flavour. An unusual, yet familiar experience that is easy to drink and perfect to enjoy on fun, festive occasions.
The bottle stands out right away. The surface of the label uses an innovative, temperature-sensitive material to identify the optimal conditions to enjoy a BOX. The exclusive design of the tall-neck bottle is a clear signal of class and premium taste.
A unique experience, in a unique package.
BOX offers a new unique drinking experience, and not only in the beverage itself. When sold and served as a BB10 – a basket with 10 BOX on ice – it will certainly not go unnoticed.
To support sales we offer a platform of merchandise material that will help HoReCa attract new customers, to market the product and generate extra revenue.
We are looking for freelancers who help us to sell our product and spread the word about our BOX. For sales, must be companies that are able to buy at least, 12 pallets.
We offer to work on commission per sales. Contact us for more information.