Answering questions related to sales & accounts categorisation

Part#1

Attached excel sheet has the data for the topline and operational performance of chains in a country. From the data in the attached excel, answer the following questions:

●Categorize the chains into the following: Key accounts, potential to grow, can improve, can churn
●State your approach and metrics that you will look at to categorize the chains
●What are the engagement strategies for each of the category of chains mentioned above?


Part#2

Mention growth strategies that you would implement to improve the GMV for each category of chains mentioned above?

Use the following questions as guidance for your line of thinking:
●What metrics would you optimize?
●What strategies are required and how are these different for each category of vendors?
●How will you implement your strategy?
○ What processes will you build?
○ Who are the key stakeholders?

For this question, take necessary assumptions and state them.

**Please answer all the points.
**Please provide the answers in a ((word document)).
**Please provide the excel sheet / table that you have used to conclude your answers.
**The answers must be clear, so I can use them in my presentation.

Thanks,