Sales Director for Roofing & Construction Company
Budget: $10 – $11 USD
FRACTIONAL VP OF SALES / SALES OPERATIONS DIRECTOR
Commission-Based Trial | Roofing & Construction
Company: ICONTRAX LLC
Industry: Commercial & Residential Roofing, Remodeling & Construction
Engagement: Freelance / Independent Contractor
Trial: 30–60 Days, Commission-Based
Location: Remote, supporting Wisconsin operations
Reports To: Founder & CEO
ABOUT THE ROLE
ICONTRAX LLC is a growing roofing, remodeling, and construction company seeking an experienced Fractional VP of Sales / Sales Operations Director to help organize, manage, and scale our sales operation.
We already have infrastructure in place or being developed, including:
• Professional website
• Google Ads and digital lead generation
• Website/marketing partner
• Lead and call-capture systems
• Existing project photos and videos
• Residential and commercial services
• Commercial Roof Maintenance Program
• Active business-development opportunities
We need someone who can take these resources and help build a measurable revenue system:
Lead → Qualification → Appointment → Inspection → Proposal → Follow-Up → Close → Collected Revenue
This is not simply an appointment-setting or social-media position. We need someone who can manage sales opportunities, improve systems, follow up consistently, develop commercial relationships, and close business.
RESPONSIBILITIES
• Build and manage the ICONTRAX sales pipeline
• Manage and follow up with assigned leads
• Coordinate with our website and marketing partner
• Establish lead-response and follow-up procedures
• Qualify residential and commercial opportunities
• Coordinate appointments and inspections
• Follow up on estimates and proposals
• Support negotiations and close contracts
• Develop commercial accounts and partnerships
• Help implement or optimize CRM and sales tracking
• Develop sales scripts and qualification processes
• Track lead sources, conversions, pipeline, and revenue
• Create sales forecasts and performance reports
• Build repeatable sales procedures
• Coordinate with operations before making commitments involving pricing, scope, scheduling, or project delivery
SALES, AI & AUTOMATION
We want someone comfortable using AI and automation to make sales more efficient.
You should help us maximize existing systems before recommending additional software.
Experience with tools such as ChatGPT, HubSpot, GoHighLevel, Pipedrive, Zoho CRM, Zapier, Make, Canva, Metricool, or similar platforms is valuable.
Potential uses include:
• AI-assisted lead follow-up
• Email and SMS sequences
• Appointment reminders
• CRM automation
• Proposal follow-up
• Sales-call preparation
• Meeting summaries
• Pipeline reporting
• Content repurposing
The goal is to create one synchronized system:
Website / Google Ads / Social Media / Referrals
→ Lead Capture
→ Qualification
→ Appointment
→ Proposal
→ Follow-Up
→ Close
→ Operations Handoff
→ Completed Project
→ Reviews, Referrals & New Marketing Content
CONTENT & MARKETING COORDINATION
ICONTRAX already has project photos and videos.
The selected professional should help coordinate these assets into:
• Before-and-after campaigns
• Project spotlights
• Reels and short-form videos
• Educational content
• Residential and commercial campaigns
• Commercial Roof Maintenance campaigns
• Google Business Profile and website content
• Sales collateral and case studies
You are not expected to personally perform all graphic design or video editing. You should be able to coordinate AI tools, freelancers, marketing partners, and internal resources efficiently.
COMMERCIAL BUSINESS DEVELOPMENT
A major growth priority is developing relationships with:
• Commercial Property Owners
• Property Management Companies
• Investors
• Apartment Ownership Groups
• Churches
• Warehouses and Industrial Facilities
• Facility Managers
• General Contractors and Developers
• Strategic Referral Partners
Construction, roofing, home-services, property-management, or B2B sales experience is strongly preferred.
FIRST 30 DAYS
Your initial priorities will be to:
1. Audit our current sales and lead-generation systems.
2. Meet with our existing marketing partner.
3. Map the customer journey and lead flow.
4. Establish or improve the sales pipeline.
5. Create clear lead stages and follow-up procedures.
6. Identify opportunities for automation.
7. Establish sales KPIs and reporting.
8. Review existing project content and coordinate a 30-day campaign.
9. Review our Commercial Roof Maintenance Program sales strategy.
10. Begin developing commercial accounts.
11. Present a 60–90 day sales growth roadmap.
PERFORMANCE METRICS
Performance will be evaluated based on:
• Lead response and follow-up
• Qualified opportunities
• Appointments and inspections
• Estimates and proposals
• Closing percentage
• Pipeline value
• Collected contract revenue
• Commercial account development
• Sales reporting accuracy
• Coordination with ownership, operations, and marketing
COMMISSION-BASED TRIAL
This position begins with a 30–60 day commission-based trial.
There is no guaranteed base salary or hourly compensation during the initial trial. Compensation is based on eligible sales and collected contract revenue under a written commission agreement.
Proposed Commission Schedule
• $0–$50,000: 4%
• $50,001–$150,000: 5%
• $150,001–$300,000: 6%
• $300,001–$500,000: 7%
• $500,000+: 8%
The final commission agreement will define:
• How commission tiers are calculated
• What qualifies as an attributable sale
• When commissions are earned and paid
• Deposits and progress payments
• Cancellations, refunds, and chargebacks
• Change orders and split sales
• Pre-existing opportunities
• Deals closing after the trial ends
WHAT ICONTRAX PROVIDES
You are not starting from zero. ICONTRAX currently has or is developing:
• Website and digital presence
• Google Ads and lead-generation campaigns
• Marketing support
• Lead and call infrastructure
• Existing project content
• Residential and commercial services
• Commercial Roof Maintenance Program
• Existing relationships and opportunities
• Ownership and operational support
Your responsibility is to help convert these resources into an organized pipeline, qualified opportunities, profitable contracts, and collected revenue.
IDEAL CANDIDATE
We are looking for someone with:
• Sales leadership and closing experience
• CRM and pipeline-management experience
• Experience managing inbound digital leads
• Strong follow-up skills
• AI and automation knowledge
• Experience working with marketing teams or agencies
• Strong communication and reporting skills
• Ability to build scalable systems
Industry experience in construction, roofing, home services, property management, or B2B sales is preferred.
TO APPLY
Please provide:
1. Your sales leadership experience.
2. Relevant industry experience.
3. CRM and AI tools you have used.
4. An example of a sales system you built or managed.
5. Your experience converting inbound leads.
6. What you would do during your first 30 days.
7. Your availability.
8. Confirmation that you understand this begins as a commission-based trial.
Begin your application with:
ICONTRAX GROWTH SYSTEM
LONG-TERM OPPORTUNITY
Strong performance may lead to consideration for a larger long-term leadership opportunity with ICONTRAX. Any future salary, bonus, benefits, title, or equity opportunity would be separately negotiated and documented.
The primary question is:
Can you take the sales and marketing infrastructure already being built around ICONTRAX and convert qualified opportunities into profitable, collected revenue while helping build a scalable sales system?
Commission-Based Trial | Roofing & Construction
Company: ICONTRAX LLC
Industry: Commercial & Residential Roofing, Remodeling & Construction
Engagement: Freelance / Independent Contractor
Trial: 30–60 Days, Commission-Based
Location: Remote, supporting Wisconsin operations
Reports To: Founder & CEO
ABOUT THE ROLE
ICONTRAX LLC is a growing roofing, remodeling, and construction company seeking an experienced Fractional VP of Sales / Sales Operations Director to help organize, manage, and scale our sales operation.
We already have infrastructure in place or being developed, including:
• Professional website
• Google Ads and digital lead generation
• Website/marketing partner
• Lead and call-capture systems
• Existing project photos and videos
• Residential and commercial services
• Commercial Roof Maintenance Program
• Active business-development opportunities
We need someone who can take these resources and help build a measurable revenue system:
Lead → Qualification → Appointment → Inspection → Proposal → Follow-Up → Close → Collected Revenue
This is not simply an appointment-setting or social-media position. We need someone who can manage sales opportunities, improve systems, follow up consistently, develop commercial relationships, and close business.
RESPONSIBILITIES
• Build and manage the ICONTRAX sales pipeline
• Manage and follow up with assigned leads
• Coordinate with our website and marketing partner
• Establish lead-response and follow-up procedures
• Qualify residential and commercial opportunities
• Coordinate appointments and inspections
• Follow up on estimates and proposals
• Support negotiations and close contracts
• Develop commercial accounts and partnerships
• Help implement or optimize CRM and sales tracking
• Develop sales scripts and qualification processes
• Track lead sources, conversions, pipeline, and revenue
• Create sales forecasts and performance reports
• Build repeatable sales procedures
• Coordinate with operations before making commitments involving pricing, scope, scheduling, or project delivery
SALES, AI & AUTOMATION
We want someone comfortable using AI and automation to make sales more efficient.
You should help us maximize existing systems before recommending additional software.
Experience with tools such as ChatGPT, HubSpot, GoHighLevel, Pipedrive, Zoho CRM, Zapier, Make, Canva, Metricool, or similar platforms is valuable.
Potential uses include:
• AI-assisted lead follow-up
• Email and SMS sequences
• Appointment reminders
• CRM automation
• Proposal follow-up
• Sales-call preparation
• Meeting summaries
• Pipeline reporting
• Content repurposing
The goal is to create one synchronized system:
Website / Google Ads / Social Media / Referrals
→ Lead Capture
→ Qualification
→ Appointment
→ Proposal
→ Follow-Up
→ Close
→ Operations Handoff
→ Completed Project
→ Reviews, Referrals & New Marketing Content
CONTENT & MARKETING COORDINATION
ICONTRAX already has project photos and videos.
The selected professional should help coordinate these assets into:
• Before-and-after campaigns
• Project spotlights
• Reels and short-form videos
• Educational content
• Residential and commercial campaigns
• Commercial Roof Maintenance campaigns
• Google Business Profile and website content
• Sales collateral and case studies
You are not expected to personally perform all graphic design or video editing. You should be able to coordinate AI tools, freelancers, marketing partners, and internal resources efficiently.
COMMERCIAL BUSINESS DEVELOPMENT
A major growth priority is developing relationships with:
• Commercial Property Owners
• Property Management Companies
• Investors
• Apartment Ownership Groups
• Churches
• Warehouses and Industrial Facilities
• Facility Managers
• General Contractors and Developers
• Strategic Referral Partners
Construction, roofing, home-services, property-management, or B2B sales experience is strongly preferred.
FIRST 30 DAYS
Your initial priorities will be to:
1. Audit our current sales and lead-generation systems.
2. Meet with our existing marketing partner.
3. Map the customer journey and lead flow.
4. Establish or improve the sales pipeline.
5. Create clear lead stages and follow-up procedures.
6. Identify opportunities for automation.
7. Establish sales KPIs and reporting.
8. Review existing project content and coordinate a 30-day campaign.
9. Review our Commercial Roof Maintenance Program sales strategy.
10. Begin developing commercial accounts.
11. Present a 60–90 day sales growth roadmap.
PERFORMANCE METRICS
Performance will be evaluated based on:
• Lead response and follow-up
• Qualified opportunities
• Appointments and inspections
• Estimates and proposals
• Closing percentage
• Pipeline value
• Collected contract revenue
• Commercial account development
• Sales reporting accuracy
• Coordination with ownership, operations, and marketing
COMMISSION-BASED TRIAL
This position begins with a 30–60 day commission-based trial.
There is no guaranteed base salary or hourly compensation during the initial trial. Compensation is based on eligible sales and collected contract revenue under a written commission agreement.
Proposed Commission Schedule
• $0–$50,000: 4%
• $50,001–$150,000: 5%
• $150,001–$300,000: 6%
• $300,001–$500,000: 7%
• $500,000+: 8%
The final commission agreement will define:
• How commission tiers are calculated
• What qualifies as an attributable sale
• When commissions are earned and paid
• Deposits and progress payments
• Cancellations, refunds, and chargebacks
• Change orders and split sales
• Pre-existing opportunities
• Deals closing after the trial ends
WHAT ICONTRAX PROVIDES
You are not starting from zero. ICONTRAX currently has or is developing:
• Website and digital presence
• Google Ads and lead-generation campaigns
• Marketing support
• Lead and call infrastructure
• Existing project content
• Residential and commercial services
• Commercial Roof Maintenance Program
• Existing relationships and opportunities
• Ownership and operational support
Your responsibility is to help convert these resources into an organized pipeline, qualified opportunities, profitable contracts, and collected revenue.
IDEAL CANDIDATE
We are looking for someone with:
• Sales leadership and closing experience
• CRM and pipeline-management experience
• Experience managing inbound digital leads
• Strong follow-up skills
• AI and automation knowledge
• Experience working with marketing teams or agencies
• Strong communication and reporting skills
• Ability to build scalable systems
Industry experience in construction, roofing, home services, property management, or B2B sales is preferred.
TO APPLY
Please provide:
1. Your sales leadership experience.
2. Relevant industry experience.
3. CRM and AI tools you have used.
4. An example of a sales system you built or managed.
5. Your experience converting inbound leads.
6. What you would do during your first 30 days.
7. Your availability.
8. Confirmation that you understand this begins as a commission-based trial.
Begin your application with:
ICONTRAX GROWTH SYSTEM
LONG-TERM OPPORTUNITY
Strong performance may lead to consideration for a larger long-term leadership opportunity with ICONTRAX. Any future salary, bonus, benefits, title, or equity opportunity would be separately negotiated and documented.
The primary question is:
Can you take the sales and marketing infrastructure already being built around ICONTRAX and convert qualified opportunities into profitable, collected revenue while helping build a scalable sales system?