Freelance Sales Agent — Rwanda / East & Central Africa (Rice , Sugar & FMCG) — Buyer Hunting & Sales Calls

We are an India-based manufacturer seeking an experienced freelance Sales Agent to open and grow distribution in Rwanda and neighboring African markets. The agent will proactively hunt buyers, run sales calls (cold & warm), and coordinate between local buyers/distributors and our India team to convert leads into recurring orders.

Key responsibilities

Buyer hunting (lead generation)

Proactively source and qualify buyers: importers, distributors, wholesalers, supermarket buyers, horeca procurement, ethnic/Indian stores, and online retailers.
Build and maintain a prioritized prospect list with contact details, buyer type, estimated volumes, and decision timelines.
Use local networks, trade directories, LinkedIn, marketplace platforms, trade shows, and cold outreach to generate leads.
Sales calls & outreach

Execute cold calls, follow-up calls, and virtual meetings with buyers.
Run product presentations, tastings (where feasible), negotiate terms, and close purchase orders/LOIs.
Maintain a disciplined outreach cadence (cold call → follow-up email → WhatsApp/meeting → proposal → close).
Market research & reporting

Map target channels and conduct competitor analysis (pricing, pack sizes, labeling).
Identify import regulations, duties, and certification needs.
Deliver a market-entry report with prioritized target accounts and recommended pricing.
Coordination & operations

Coordinate logistics, MOQs, samples and documentation with our India office.
Follow up on payments, delivery schedules and claims.
Provide weekly activity updates and monthly sales reports.