Consumer Goods Traditional Marketing
Budget: ₹12,500 – ₹37,500 INR
I need a hands-on marketing sales manager to craft and run a traditional campaign that keeps the spotlight firmly on the Product itself. I’m selling consumer goods and want every offline touchpoint—from packaging through point-of-sale materials and classic print placements—to drive measurable lift in sell-through.
Here’s how I picture the collaboration:
• Audit the current product positioning, then translate that into a clear creative brief.
• Develop a media mix that makes the physical product the hero, recommending print adverts, in-store displays, or other traditional channels you find effective.
• Build a rollout calendar with specific circulation targets and cost estimates.
• Oversee creative execution, liaise with printers or distributors, and track response so we can refine quickly.
Acceptance criteria:
• A written strategy deck (PDF or PPT) that links every tactic to an expected KPI.
• Final print-ready assets delivered in industry-standard formats.
• A post-campaign report summarising performance against targets.
Familiarity with media buying, copywriting for consumer goods, and sharp analytical skills will be essential. If you can turn the product itself into the best advertising we have, let’s get started.
Here’s how I picture the collaboration:
• Audit the current product positioning, then translate that into a clear creative brief.
• Develop a media mix that makes the physical product the hero, recommending print adverts, in-store displays, or other traditional channels you find effective.
• Build a rollout calendar with specific circulation targets and cost estimates.
• Oversee creative execution, liaise with printers or distributors, and track response so we can refine quickly.
Acceptance criteria:
• A written strategy deck (PDF or PPT) that links every tactic to an expected KPI.
• Final print-ready assets delivered in industry-standard formats.
• A post-campaign report summarising performance against targets.
Familiarity with media buying, copywriting for consumer goods, and sharp analytical skills will be essential. If you can turn the product itself into the best advertising we have, let’s get started.