A study to understand whether sustainability influences a woman’s decision while buying femcare products
Budget: ₹1,500 – ₹12,500 INR
People in modern society are accustomed to living in comfort, pursuing material advancement, and believing that science and technology will cure all of their issues. As a result, disposable things have become commonplace in our lives. Many people are adopting disposable products, which create environmental and ecological damage, as a result of rapid technological advancements and the easy and quick pace of life in recent years. People are accustomed to disposable items, like sanitary napkins, which are essential menstrual goods in a woman's life. According to a new study, India's landfills get almost 12.3 billion sanitary napkins each year, equating to 113,000 tonnes of garbage.
A woman's menstrual cycle lasts around 40 years. During this time, a substantial volume of disposable feminine hygiene items accumulates in landfills and occasionally washes up on nearby beaches. However, a number of environmentally friendly menstruation products have recently been introduced to the market. This study aims to determine whether people are aware of the environmental impact of their decisions, and whether those who are more aware of the problem are more inclined to make environmentally friendly decisions.
Given the potential environmental risks of disposables, this study will also look into the following question: "Will sustainability influence a woman’s decision to switch to reusable and greener menstruation products?"
A woman's menstrual cycle lasts around 40 years. During this time, a substantial volume of disposable feminine hygiene items accumulates in landfills and occasionally washes up on nearby beaches. However, a number of environmentally friendly menstruation products have recently been introduced to the market. This study aims to determine whether people are aware of the environmental impact of their decisions, and whether those who are more aware of the problem are more inclined to make environmentally friendly decisions.
Given the potential environmental risks of disposables, this study will also look into the following question: "Will sustainability influence a woman’s decision to switch to reusable and greener menstruation products?"