Tesla’s Strategy,Can It Deliver Sustained Profitability? -- 2

The following content is suggested for the complex case analysis. You must, of course, use your own good judgment, also, as the content and material should be presented in a way that is most clear and helpful to the reader/decision maker. Please remember that the following are suggestions, but you are not limited to them. Your work should be robust.

1. Introduction/Company Profile

2. Company Direction – vision, mission, values, and major goals

3. External Analysis – macro environment

4. Internal Analysis

5. SWOT Analysis – derived from previous two sections of the analysis

6. Identification of Front-Burner Issues (strategic issues and problems)

7. Identification of Alternative Courses of Action to Solve the Issues and Problems Identified in the Previous Section – multiple alternatives should be identified for each problem/issue

8. Decision Criteria

9. Recommendations

• Implementation Plan – “high level” plan(s) to implement the recommendations

• Any Concluding Remarks