Survey design and analysis
Budget: $30 – $250 USD
Quantifying Persuasiveness: Survey Design and Analysis
Objective:
I would like to be able to quantify persuasiveness by determining what attributes of an argument most highly correlate with how persuaded respondents are by it. For example, presenting the same argument but using logical appeals vs logical appeals, and/or social proof vs expert opinion. Once I know which attributes are most highly correlated with overall persuasiveness (P), I would like to be able to express this as a formula. For example:
P=M*E*PBC
Where P=persuasiveness, M=motivation, E=emotional appeal, and PBC=perceived behavioral control*
*used as an example, the actual formula would be determined by the results of the survey.
Survey Format:
Online survey format preferred.
Number of Questions:
The survey should include however many questions are necessary to achieve the objective.
Skills and Experience:
Ideal candidates should possess experience in survey design, data analysis, and market research. Familiarity with online survey tools and statistical software is preferred. Strong communication and collaboration skills are essential to ensure the successful execution of the project.
Objective:
I would like to be able to quantify persuasiveness by determining what attributes of an argument most highly correlate with how persuaded respondents are by it. For example, presenting the same argument but using logical appeals vs logical appeals, and/or social proof vs expert opinion. Once I know which attributes are most highly correlated with overall persuasiveness (P), I would like to be able to express this as a formula. For example:
P=M*E*PBC
Where P=persuasiveness, M=motivation, E=emotional appeal, and PBC=perceived behavioral control*
*used as an example, the actual formula would be determined by the results of the survey.
Survey Format:
Online survey format preferred.
Number of Questions:
The survey should include however many questions are necessary to achieve the objective.
Skills and Experience:
Ideal candidates should possess experience in survey design, data analysis, and market research. Familiarity with online survey tools and statistical software is preferred. Strong communication and collaboration skills are essential to ensure the successful execution of the project.