Strategic Management and Leadership -- 2
Budget: €30 – €250 EUR
Assignment of Strategic Management & Leadership.
This brief assignment requires you to research, examine, and evaluate a company in terms of diversification (in the area of marketing, products and services) and alternative strategies, while considering the role of leadership in strategy.
Your task:
Choose a company you want to research. This company will form the basis of part of your assignment. It could be a company that interests you, that you worked for, or that you work for. (As we use the Montgomery book, the companies cited in this text cannot be used as the chosen company, eg IKEA, Apple, Walmart, Gucci etc.)
Using the chosen company, answer the following:
1. One of the most challenging decisions a company can face is to diversify: the rewards and risks can be extraordinary (Markides, 1997).
a) You will critically assess the issues involved in diversification - related and unrelated.
b) Using the Ansoff matrix, discuss how the chosen company has grown over the years? What do you think were the main strategies used? This could be a mix of diversification, growth strategies, etc.
c) Consider what alternative strategies the company could adopt to remain competitive. You can use the following as a guide:
- The nature of the challenge for the company in recent times based on its assessment and decision with justification;
- A general approach that considers how to face future challenges and reflect on how they can support the realization of the general idea.
2. “The challenge represents a great opportunity: the greater our understanding of strategic leadership, the more we will know about the essence of strategy, how organizations undertake strategies and why they act the way they do.” (Finkelstein, Hambrick, Cannella Jr, 2009: 15).
a) Considering the above quote, discuss what is meant by strategic leadership and its role in strategy and,
b) Critically assess whether it differs from other forms/definitions of leadership discussed earlier in class.
Specific Requirements
Word document, Font Size 12 (including titles and subtitles), and the font must be Times New Roman 1.5 line spacing;
2. Your submission will follow the report style structure:
Executive summary, table of contents, introduction, (relevant sections), conclusions, reference section.
3000 words Executive summary, index and reference section are not included in the word count. Harvard referencing (minimium 18).
This brief assignment requires you to research, examine, and evaluate a company in terms of diversification (in the area of marketing, products and services) and alternative strategies, while considering the role of leadership in strategy.
Your task:
Choose a company you want to research. This company will form the basis of part of your assignment. It could be a company that interests you, that you worked for, or that you work for. (As we use the Montgomery book, the companies cited in this text cannot be used as the chosen company, eg IKEA, Apple, Walmart, Gucci etc.)
Using the chosen company, answer the following:
1. One of the most challenging decisions a company can face is to diversify: the rewards and risks can be extraordinary (Markides, 1997).
a) You will critically assess the issues involved in diversification - related and unrelated.
b) Using the Ansoff matrix, discuss how the chosen company has grown over the years? What do you think were the main strategies used? This could be a mix of diversification, growth strategies, etc.
c) Consider what alternative strategies the company could adopt to remain competitive. You can use the following as a guide:
- The nature of the challenge for the company in recent times based on its assessment and decision with justification;
- A general approach that considers how to face future challenges and reflect on how they can support the realization of the general idea.
2. “The challenge represents a great opportunity: the greater our understanding of strategic leadership, the more we will know about the essence of strategy, how organizations undertake strategies and why they act the way they do.” (Finkelstein, Hambrick, Cannella Jr, 2009: 15).
a) Considering the above quote, discuss what is meant by strategic leadership and its role in strategy and,
b) Critically assess whether it differs from other forms/definitions of leadership discussed earlier in class.
Specific Requirements
Word document, Font Size 12 (including titles and subtitles), and the font must be Times New Roman 1.5 line spacing;
2. Your submission will follow the report style structure:
Executive summary, table of contents, introduction, (relevant sections), conclusions, reference section.
3000 words Executive summary, index and reference section are not included in the word count. Harvard referencing (minimium 18).