I.T Software Market Research on SIS

I am in need of a seasoned market researcher with a strong background in I.T software, specifically Student Information Systems (SIS). The focus of this project is to analyze the market from a parental perspective, as they are key beneficiaries of these systems.

Key Tasks:
- Conducting a thorough competitor analysis
- Evaluating current market trends in SIS
- Collecting and interpreting customer feedback, particularly from parents

Important Aspects for Parents:
- Ease of communication with teachers
- Ability to track student progress
- Access to school resources

Information Parents Desire on Children's Progress:
- Grades and academic performance
- Attendance and punctuality
- Behavior and conduct reports

Ideal Skills and Experience:
- Extensive experience in market research and competitor analysis
- In-depth understanding of Student Information Systems
- Strong data interpretation and customer feedback collection skills
- Experience working with or understanding the needs of parents in an educational context is a plus