Reflection Essay 3 - Persuasion

Consider the difference between “concept” or lifestyle advertising and more traditional forms of ads characterized by “-er” words. Find a concept ad (print or video, please include the image or video link in the paper) and discuss how it operates according to what you learned in the video. Then imagine what that same ad might look like if it were one focusing on “-er” words instead of lifestyles. How does ELM impact each of those scenarios?