the effect of digital marketing on purchasing behavior

I am looking for someone to conduct research on the effect of digital marketing on purchasing behavior in the pharmaceutical industry. Specifically, the research project will focus on identifying effective strategies for using social media marketing to drive conversion rates. This research will require evaluating current digital marketing trends and analytics to identify what strategies have been successful and make recommendations for how to refine them. Additionally, the research should investigate how customer behavior has been impacted by digital marketing initiatives to further inform the findings. The ultimate goal is to determine the most effective digital marketing strategies for the pharmaceutical industry, which can then be leveraged to drive increased sales conversion rates.