lookbook about Consumer behavior
Budget: $10 – $30 USD
8-10 examples, in 1-2 days, no words limited, 10 usd
You should include an example of the stimuli along with a critically, reflective post of your thoughts/feelings/questions about how the example relates to what you have learnt about consumer behaviour.
Please see a few examples below;
Example #1: you may have gone to the supermarket and noticed that people are staring to panic buy toilet paper and stockpiling particular products. Why would they be doing this? What is the rationale or psychology for engaging in this type of consumer behaviour? Did you do it to?
Example #2: you may have seen an ad on TV/Internet that catches your eye, so you may want to share your thoughts about why it grabbed your attention and your involvement with the product/service category.
Example #3: you may be eating your lunch and notice that the size of your favourite burger seems smaller than usual- so you may write a post about the "differential threshold".
Example #4: you may have been at the grocery store and realized you forgot some of the items you were meant to buy...you could write a post about why that happened and techniques you could use next time to help yourself remember (or things that the store could do to help you remember).
Example #5: you may have seen an interesting Instagram post promoting a product/service and thought that the endorser was not very genuine...you could write a few thoughts about attitudes.
Example #6: you may have been lying in the park one afternoon looking up at the clouds and noticed that you saw a "picture" of a dog, or a cat...you could take a photo of this, paste it into your LookBook and discuss the perceptual organization idea of "grouping".
Example #7: you may have heard an annoying jingle for a product on the radio, and the next day you may find yourself humming along to that tune...you could write a post about your "mere exposure" experience.
Example #8: you might write a post about whether you think it is a good or bad idea for parents to take their kids grocery shopping with them.
Example #9: you may at the shopping mall and someone collecting money for a charity approaches you asking "How are you doing?"...and starts telling you about the charity. You might have stopped to listen or you might have kept walking. You might write a post sharing your thoughts about whether their approach technique was successful and how they could improve donation collections.
You should include an example of the stimuli along with a critically, reflective post of your thoughts/feelings/questions about how the example relates to what you have learnt about consumer behaviour.
Please see a few examples below;
Example #1: you may have gone to the supermarket and noticed that people are staring to panic buy toilet paper and stockpiling particular products. Why would they be doing this? What is the rationale or psychology for engaging in this type of consumer behaviour? Did you do it to?
Example #2: you may have seen an ad on TV/Internet that catches your eye, so you may want to share your thoughts about why it grabbed your attention and your involvement with the product/service category.
Example #3: you may be eating your lunch and notice that the size of your favourite burger seems smaller than usual- so you may write a post about the "differential threshold".
Example #4: you may have been at the grocery store and realized you forgot some of the items you were meant to buy...you could write a post about why that happened and techniques you could use next time to help yourself remember (or things that the store could do to help you remember).
Example #5: you may have seen an interesting Instagram post promoting a product/service and thought that the endorser was not very genuine...you could write a few thoughts about attitudes.
Example #6: you may have been lying in the park one afternoon looking up at the clouds and noticed that you saw a "picture" of a dog, or a cat...you could take a photo of this, paste it into your LookBook and discuss the perceptual organization idea of "grouping".
Example #7: you may have heard an annoying jingle for a product on the radio, and the next day you may find yourself humming along to that tune...you could write a post about your "mere exposure" experience.
Example #8: you might write a post about whether you think it is a good or bad idea for parents to take their kids grocery shopping with them.
Example #9: you may at the shopping mall and someone collecting money for a charity approaches you asking "How are you doing?"...and starts telling you about the charity. You might have stopped to listen or you might have kept walking. You might write a post sharing your thoughts about whether their approach technique was successful and how they could improve donation collections.