Study Instgram Advertising from Young Users Point of View
Budget: €30 – €250 EUR
We did a little university project about Instagram Ads from Younger Point of View.
We had to copy this existing study and just do it for Instagram: https://www.abacademies.org/articles/facebook-advertising-from-young-users-point-of-view-12221.html.
Factors
THIS IS WHAT THEY DID - WE ALSO HAVE THE FIVE FACTORS
As discussed earlier, five factors are considered for this study. A structured questionnaire with five point scale was used to collect opinions of the respondents, where 1 = strongly disagree and 5 = strongly agree. The questionnaire was circulated on Facebook and responses were collected from individuals in through their respective Facebook accounts. Questionnaire consists of two parts namely demographic profile and five factors adopted from famous study conducted by Pollay & Mittal in (1993). Table 1 shows that structured questionnaire, which is pre-tested and reliability (Cronbach’s Alpha) is found to 0.794 for Entertainment, 0.804 for Product Information, 0.918 for Advertising Response, 0.852 for Brand Building and 0.812 for Consumer Manipulation) in Table 1.
This are the results of our surveys: https://www.umfrageonline.com/results/1495574/3expkbjdmvq0wf3nzrjmtm2os2cvi39k
Hypothesis: There is no significant perceptual difference towards Facebook Advertising among young male and female respondents
Can you do the analysis of the data for us + a 3 to 4 pages written interpretation of the findings? As well as 1-2 pages Discussion of the findings.
We had to copy this existing study and just do it for Instagram: https://www.abacademies.org/articles/facebook-advertising-from-young-users-point-of-view-12221.html.
Factors
THIS IS WHAT THEY DID - WE ALSO HAVE THE FIVE FACTORS
As discussed earlier, five factors are considered for this study. A structured questionnaire with five point scale was used to collect opinions of the respondents, where 1 = strongly disagree and 5 = strongly agree. The questionnaire was circulated on Facebook and responses were collected from individuals in through their respective Facebook accounts. Questionnaire consists of two parts namely demographic profile and five factors adopted from famous study conducted by Pollay & Mittal in (1993). Table 1 shows that structured questionnaire, which is pre-tested and reliability (Cronbach’s Alpha) is found to 0.794 for Entertainment, 0.804 for Product Information, 0.918 for Advertising Response, 0.852 for Brand Building and 0.812 for Consumer Manipulation) in Table 1.
This are the results of our surveys: https://www.umfrageonline.com/results/1495574/3expkbjdmvq0wf3nzrjmtm2os2cvi39k
Hypothesis: There is no significant perceptual difference towards Facebook Advertising among young male and female respondents
Can you do the analysis of the data for us + a 3 to 4 pages written interpretation of the findings? As well as 1-2 pages Discussion of the findings.