Social Media Marketing Plan
Budget: $10 – $30 USD
Social Media Marketing Plan (8-10 pages)
Create a company or business that you will market with social media marketing
Please include charts, pictures, and examples where necessary to explain sections
These do not count towards total page count
Include a reference page as well
Submit as a PDF file
Executive Summary (1/2 page)
Summarize your plan and include an overview of the main components
What is your company, what is your product, what are you selling?
How do you plan to market it?
500-word maximum
Goals and Objectives (1/2 to 1 full page)
What are your goals and objectives for your company?
Visit Chapter 2
Examples would be to build a brand, increase customer satisfaction, generate leads
What are some quantifiable objectives? (with numbers)
Target Market (1-2 pages)
Explain who your target market is
Why are you selecting this market?
Create 3 distinct personas that you will market to. Be detailed in your summary.
What social media sites and platforms will you use for your business? (2 pages)
Fully explain why and how this fits in with your business, product, and target market
List each platform/site and explain the strategy for each
Be detailed in this section
Social media marketing techniques (2 pages)
What type of content will you use and on what platform
How will you develop content
How do you plan to reach your customers
How will your content strategy change over time?
Mobile Marketing (1/2 - 1 page)
How will you use and integrate mobile marketing
Assessment and Controls (1/2 - 1 page)
How will you determine the success of your SMM campaign
What metrics will you use to gauge effectiveness
Future plans (1/2 - 1 page)
How will you adjust your plan in the future?
What future growth plans do you have?
How will your business adapt to continued use of social media in the future?
References (1/2 - 1 page)
Create a company or business that you will market with social media marketing
Please include charts, pictures, and examples where necessary to explain sections
These do not count towards total page count
Include a reference page as well
Submit as a PDF file
Executive Summary (1/2 page)
Summarize your plan and include an overview of the main components
What is your company, what is your product, what are you selling?
How do you plan to market it?
500-word maximum
Goals and Objectives (1/2 to 1 full page)
What are your goals and objectives for your company?
Visit Chapter 2
Examples would be to build a brand, increase customer satisfaction, generate leads
What are some quantifiable objectives? (with numbers)
Target Market (1-2 pages)
Explain who your target market is
Why are you selecting this market?
Create 3 distinct personas that you will market to. Be detailed in your summary.
What social media sites and platforms will you use for your business? (2 pages)
Fully explain why and how this fits in with your business, product, and target market
List each platform/site and explain the strategy for each
Be detailed in this section
Social media marketing techniques (2 pages)
What type of content will you use and on what platform
How will you develop content
How do you plan to reach your customers
How will your content strategy change over time?
Mobile Marketing (1/2 - 1 page)
How will you use and integrate mobile marketing
Assessment and Controls (1/2 - 1 page)
How will you determine the success of your SMM campaign
What metrics will you use to gauge effectiveness
Future plans (1/2 - 1 page)
How will you adjust your plan in the future?
What future growth plans do you have?
How will your business adapt to continued use of social media in the future?
References (1/2 - 1 page)