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Neon Poodle
Neon Poodle was founded when Sammy Gibson wanted a customized, child-friendly neon sign for her daughter’s
bedroom.
After failing to find something suitable, Sammy scratched her entrepreneurial itch and decided to create her own neon
signs that were:
• Beautiful and simple to customize
• Safe to be used in children’s rooms
The result was Neon Poodle.
And in just three years, Neon Poodle became Australia’s #1 eCommerce store for neon signs.
But with the Australian market reaching a saturation point, the biggest challenge for Sammy and her co-founder (and
husband), Jason, became how to continue their growth.
They decided to go international, expanding their store into Europe and North America.
The expansion into these two additional markets took around 18 months with many hurdles to jump. Few strategies
are listed below:
• Finding couriers like Ship Station for U.S. orders and using Avalara for tax management across U.S. states
• Setting up Stripe to handle international payments without additional fees and costs
• Using BigCommerce to create dashboards for each country to manage and measure growth and sales in each
location
But the results are astounding and prove that all Sammy and Jason’s hard work has definitely paid off as Neon
Poodle’s revenue has grown by 232.14% since the international expansion.
Need Answers to these questions
Questions 01.
I. Analyse the main stakeholders and their interests of the business.
II. What are the strategies used during carrying out business in Australia?
III. Discuss the impact of E-Commerce in Neon Poodle.
Neon Poodle
Neon Poodle was founded when Sammy Gibson wanted a customized, child-friendly neon sign for her daughter’s
bedroom.
After failing to find something suitable, Sammy scratched her entrepreneurial itch and decided to create her own neon
signs that were:
• Beautiful and simple to customize
• Safe to be used in children’s rooms
The result was Neon Poodle.
And in just three years, Neon Poodle became Australia’s #1 eCommerce store for neon signs.
But with the Australian market reaching a saturation point, the biggest challenge for Sammy and her co-founder (and
husband), Jason, became how to continue their growth.
They decided to go international, expanding their store into Europe and North America.
The expansion into these two additional markets took around 18 months with many hurdles to jump. Few strategies
are listed below:
• Finding couriers like Ship Station for U.S. orders and using Avalara for tax management across U.S. states
• Setting up Stripe to handle international payments without additional fees and costs
• Using BigCommerce to create dashboards for each country to manage and measure growth and sales in each
location
But the results are astounding and prove that all Sammy and Jason’s hard work has definitely paid off as Neon
Poodle’s revenue has grown by 232.14% since the international expansion.
Need Answers to these questions
Questions 01.
I. Analyse the main stakeholders and their interests of the business.
II. What are the strategies used during carrying out business in Australia?
III. Discuss the impact of E-Commerce in Neon Poodle.