Performance Metrics Driven Product Analytics

Job ID: 37619111

Budget: ₹600 – ₹1,500 INR

Need Help with the below project :

In today’s connected, consumerist lifestyle, one can easily find themselves overwhelmed by the complexity and time burden of managing personal finances.

We have various services and infrastructure maintaining fragments of our financial footprint – banks, UPI apps, all the various wallets, our investment portfolios and so many more micro-services.

Usually, the financial-unsavvy person would get overloaded by this information and tend to ignore it altogether.

In your most creative imagination of an ideal world: How would you build an outstanding product that really simplifies personal finance?

Form your hypothesis: how would an ideal personal finance product look like and what’s the need for such a product? Think about the current state.
Layout your approach: what research (competitive research/primary & secondary user research) should you conduct to validate your hypothesis?
Identify the user/user segment and their pain points: what features or services would you want to integrate based on the type of user? Be clear about the user segment you are focusing on, the related personas and their pain points.
Prioritise features: if you are suggesting more than one feature which one would go into the MVP and why?
Design the MVP: how do you plan to build the features proposed in the previous step? No need to get too technical, high-level system design should be good enough.
Build wireframes: how do you envision your product’s UI/UX?
Visualise user journey map: End-to-end journey of the customer (or of a Rupee)
Define your success metrics: What should be your north star, leading and lagging metrics for your product.
Lay out the monetisation plan: How do you plan to make money? What’s the business model?
Identify the risk factors: What might make this idea fail? What would be the mitigation steps you would take?
Guidelines for the deck:

9 slides max including everything. Anything more than 9 slides will be rejected.
Minimum font size: 14 for Google Slides or PPT (this has to be strictly adhered to) Minimum font size: 26 for Figma with frame of 1920*1080px (this has to be strictly adhered to)
Minimum font size: 22 for Canva with frame of 1920*1080px (this has to be strictly adhered to)
Slide title should state the key message of the slide for easier reading. For example: don’t write “Problem” as the slide title, state the problem succinctly in the slide title.
If you are using a background colour for the slides, please ensure the text is readable.
When using colours, keep in mind the reader may be colour blind. So, choose colours carefully.
Link supporting artefacts (eg. survey URLs etc) via a hyperlink. Please ensure the reader has access to the documents.
Maximum file size should be less than 40 MB
Naming of the file should be e.g. NL PhonePe