Markiting report -- 2
Budget: $10 – $30 USD
Executive Summary
Brief introduction of company/new product or service
Highlights environmental analysis
Introduction
• Brief background of company and why the plan is needed
• Vision & mission of company
• Brand name of product/service
Current Market Situation (Env. Analysis)
• Competitor Analysis (Highlight/list key and potential, competitors)
• Macro environmental forces (Highlight/list key and Economical, political, social, legal, technological trends that affect the new product or service)
• How is attractive or unattractive is target market(s)?
SWOT Analysis
• Main strengths in relation to key competitors
• Main weaknesses in relation to key competitors
• Opportunities
• Threats
Structure & Communication
• Is carefully structured and well-presented (title page, introduction, main body, conclusion, etc.)
• Clear language and good grammar
• Is coherent and parts linked together
• Relevant references/appendices attached
Brief introduction of company/new product or service
Highlights environmental analysis
Introduction
• Brief background of company and why the plan is needed
• Vision & mission of company
• Brand name of product/service
Current Market Situation (Env. Analysis)
• Competitor Analysis (Highlight/list key and potential, competitors)
• Macro environmental forces (Highlight/list key and Economical, political, social, legal, technological trends that affect the new product or service)
• How is attractive or unattractive is target market(s)?
SWOT Analysis
• Main strengths in relation to key competitors
• Main weaknesses in relation to key competitors
• Opportunities
• Threats
Structure & Communication
• Is carefully structured and well-presented (title page, introduction, main body, conclusion, etc.)
• Clear language and good grammar
• Is coherent and parts linked together
• Relevant references/appendices attached