Marketing Research Paper

Develop a 2 to 3-page (title page, references, and appendices are not included in your total page requirements), APA formatted paper with 2 citations and 2 references. First, explain why it is important for marketers to understand consumer buying behavior. Then, choose a product and justify whether you should use a targeted or mass marketing strategy.

Please try to use the attached document as one of the references for this research paper. Specifically from pg 309 and beyond