Marketing - Brand experience touchpoint mapping and Brand Storytelling of Sheraton Hotels and Resorts
Budget: $10 – $30 USD
- Brand experience touchpoint mapping: what about the experience that makes the brand unique? Which experiences are “ownable” by the brand?
§ Offline/In-person
§ Online
· Brand-controlled
· Customer-generated
o Social media listening
o Other sources
- Brand Storytelling
§ What is the brand story? How does the brand rate on telling compelling stories via its various touchpoints?
§ What are the key content areas that the brand taps into? What content areas could it tap into?
§ How does the brand fare on being “authentic”? What imparts authenticity to the brand?
§ Offline/In-person
§ Online
· Brand-controlled
· Customer-generated
o Social media listening
o Other sources
- Brand Storytelling
§ What is the brand story? How does the brand rate on telling compelling stories via its various touchpoints?
§ What are the key content areas that the brand taps into? What content areas could it tap into?
§ How does the brand fare on being “authentic”? What imparts authenticity to the brand?